Experience

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  Gentle Giant Moving Company

  • Marketing Director
• 

  Gentle Giant Moving Co.

  • United States
  • Truck Transportation
  • 200 - 300 Employee

  • Marketing Director

    • Jan 2012 - Present

    Responsible for creating the national brand and marketing strategy, and overseeing all aspects of its execution. Responsible for managing a variety of marketing functions for the company including: • Development and implementation of the brand strategy.• Developing and delivering marketing and communications strategies for the organization.• Managing the implementation of the Marketing strategy including: campaigns, events, digital marketing, and PR.• Oversee digital marketing budgets to ensure timely, cost-effective, high-quality program execution.• Analyzing market trends and recommending changes to marketing strategies based on analysis and feedback; working closely with the VP of Sales and Marketing. • Responsible for the on-going progress and success of a 5-7 person team including: team management, coaching/development and performance evaluation.• Develop and manage the annual marketing budget. • Define and develop marketing programs and promotions with marketing team. • Create and implement all advertising/underwriting campaigns.• Plan and execute large scale events. • Oversight of the Customer Retention team. • Develop and manage a monthly brand tracking dashboard.• Manage vendor and professional relationships, including cooperate sponsorship. • Frequently represent the company at events and functions. • Lead Sales and Marketing technology projects and related initiatives.• Support company and team goals by working collaboratively to strengthen and reinforce the company culture and brand.

  • Sales and Marketing Project Manager

    • Mar 2010 - Jan 2012

    Responsible for managing a variety of marketing functions for the company including: • Led large scale implementation and development projects.• Managed creation of new CRM, including measurements used to ensure efficiency gains were realized.• Facilitated collaboration among stakeholders, managed expectations regarding project time, cost, and scope.• Launched new training curriculum, leveraging internal and external resources.• Implemented key initiatives including: digital marketing strategy, sales incentive programs, and live chat. • Created online sales team, adding 10% to revenue in the first year. • Manage day to day implementation of other strategic initiatives, including online strategy, customer programs, and/or other programs to drive results.Core skills: Time Management, Leadership, Negotiation, Risk management, Change Management, Seamless Communication.

  • Sales Manager

    • Sep 2006 - Mar 2010

    Responsible for managing a variety of sales functions for the company including:• Managed 15 sales producers; consistently met and exceeded sales goals.• Managed team and individual performance across: activity, key metrics, and revenue targets.• Performed all hiring, coaching, and training. • Established and maintained relationships with third parties/vendors. • Worked side-by-side with other sales managers, directors, and executives across our organization.

  • Sales Coordinator

    • May 2006 - Sep 2006

    Member of the sales support team, working with customers post-closing to coordinate their moving details and ensure exceptional customer service experience. Primary responsibilities including: • Provided superior customer service while coordinating complex, high end moves. • Continually exceeded monthly ancillary sales goals by 5-10%. • Update customer records in the company database as required.• Primary contact for clients who have questions about their moving. Core skills: Exceptional Communication and Customer Service, Multitasking, Time Management, Data Entry/Records Management.

• 

  Gentle Giant Moving Co.

  • Somerville, MA

  • Customer Service Representative

    • May 2005 - Aug 2005
    • Somerville, MA

    Seasonal summer employee working in the Quality Control department resolving customer complaints and concerns. Primary responsibilities including: • Providing superior customer service, while resolving post move inquiries, complaints, and damage claims in a manner that ensured customer loyalty. •...

• 

  MBNA America

  • Farmington, Maine

  • Product Sales Representative

    • May 2002 - Aug 2004
    • Farmington, Maine

    Seasonal summer employee working for a telemarketing company. Primarily selling group credit cards (LL Bean, American Nursing Association, etc.). Primary responsibilities included: • Calling prospective customers from a computerized directory to promote services and products. • Completing order...