Experience

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  APS Payments

  • Mesa, Arizona

  • Marketing Specialist; Content, Branding, & Connection

    • Aug 2018 - Present
    • Mesa, Arizona

    • creation of creative resources, blogs, and digital content including outsourced content agencies• Develop, maintain and execute demand generation plans aligned with business goals• Manage product marketing tasks, including internal product launch content and communications• Collaborate with sales and channel to build content that support sales/partner enablement• Skilled in content creation supported by SEO/SEM optimization and PPC strategy• Create post-campaign reports in a timely manner to analyze key KPIs• Leverage planning and communication tools such as Salesforce, HubSpot, and Google Apps• Manage content email communications and social promotions• Collaborate with internal departments including Legal, Events, Sales, and Channel to ensure that branding and messaging are consistent across organization

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  Relentless Beats

  • Phoenix, Arizona Area

  • Artist Hospitality and Event Coordination

    • Aug 2014 - Present
    • Phoenix, Arizona Area

    -Expectation of perfection, timeliness, foresight, acumen, and initiative in multi-functioning production role. Detail-oriented assistant to anticipate superior’s needs, and performing for up to 18 hour days.-Filling hospitality contracts as efficiently as possible while maintaining a standard of excellence. Assemble dressing rooms and catering as requested in the contract (i.e. food, furniture, etc). Maintain cash and receipts throughout day. Arrange transportation for ALL artist crew to venue, to stage, around venue. Answer to any request given by the tour/production/crew manager(s) or superior staff. Flexibility in role, capacities, duties, and hours. -Received positive feedback from international and influential company business contacts and high profile clients/world famous artists for service, care, knowledgeability, and their overall satisfaction compared to other event hospitality teams. Trusted with work and communication reflecting multi-million dollar contracts and integral long term business dealings. -Established new pre-event systems for artist rider distribution, scheduling, and inter-department communication. Designed and implemented new systems of greenroom layout, rider fulfillment, intern and new hire training, staff communications, NDA and contract writing, and more. -Invoicing/Filing, Box Office, Merch Booth, Driver, Runner, Intern, Assistant, Event Sustainability.

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  Spoonful of Sugar Events

  • Phoenix, AZ

  • Co-Founder, CMO & CFO

    • Mar 2014 - Jan 2016
    • Phoenix, AZ

    -Started my own business while in school - Spoonful of Sugar Events - catering to the niche for professional "Princess" actors for children's parties and events.-Managed all business filing, paperwork, payroll, financing, hiring, scheduling, marketing, customer relations, etc. Grew company to have 10 fully-trained and active "princesses" as well as satellite/part-time characters and investments into the company such as tailored outfits, props, games, and activities for each "Princess"-http://www.ahwatukee.com/arts_life/article_560e5dc0-3904-11e4-8ca9-001a4bcf887a.html

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  LIFETIME FITNESS

  • Tempe/Scottsdale

  • Operations Team Lead

    • May 2010 - May 2015
    • Tempe/Scottsdale

    -Fastidiously maintained company protocol while managing my team, with a 100% completion rate for work logs. Improved operational efficiency to reduce routine work time by 30 minutes in a four-hour system, allowing for assignment of new duties and/or reduction of unnecessary staffing. -Faced sudden, random, and high-pressure problems and improvised effective solutions within the areas of: customer complaints/care, equipment maintenance/breakdown, technology maintenance/breakdown, employee and resource management.-Managed, hired, and trained employees for a two year time span and updated the training for customer care, resulting in our team winning the Best in State for Customer Care for Lifetime Fitness gyms internal tracking.-Designed and implemented a new marketing strategy for camps and classes that evaluated market segments, recommended mediums, and utilized well-known marketing evaluations, such as SWOT and Porter’s 5 Forces. Immediately after implementation, class participation rose 150%-200%, reaching a high of 200%-300% improved enrollment

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  Next Events

  • Scottsdale, Arizona

  • Promotions Specialist

    • Sep 2013 - Sep 2014
    • Scottsdale, Arizona

    -Earned rank of "Number One Promoter" within first week.

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  Desert Subway

  • Phoenix, Arizona Area

  • Marketing Associate

    • Aug 2012 - Sep 2013
    • Phoenix, Arizona Area

    -Internship developed into marketing associate position, creating campaigns and keeping track of 50+ franchise locations throughout Arizona.-Analyzed trends of turnover rate and customer reviews to create a new management plan resulting in 5 “underperforming” stores to “performing”.-Leveraged my experience in web-based marketing to reinvent email platform, adding new components and increased email view rate by 33% in CRM campaign.-Utilized company tools to find areas for potential improvement by store, resulting in an increase sales and profit by an average of 5% and 7%, respectively.-Headed marketing projects, such as community outreach, website updates, and creation of fliers and public material for monthly specials, events, projects, etc.

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  DED Acoustics

  • Head of Marketing

    • Jul 2012 - Feb 2013

    -Worked as head of marketing for local start up, including managing social media, creating marketing campaigns, reaching new clients and maintaining relationships, managing model department including hiring models, planning photoshoots and design, set design, wardrobe design, and trips to conventions.-Represented brand and met with national and international clients on business trips and at conferences.-Increased social media following by 500% in a 2 month time period.

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  Entirely Pure

  • Marketing Intern

    • Sep 2011 - Jan 2012

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  Windy City DJs

  • DJ

    • Mar 2011 - Jan 2012