Experience

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  ShorePoint Health Venice

  • Venice, Florida, United States

  • Marketing Manager

    • Mar 2022 - Present
    • Venice, Florida, United States

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  The South Bend Clinic

  • South Bend, Indiana

  • Chief Marketing & Communications Officer

    • Dec 2018 - Apr 2020
    • South Bend, Indiana

    As the Chief Marketing and Communications Officer for The South Bend Clinic, I developed multi-faceted marketing and communication plans to align with the organizational strategic direction and goals which targeted regional growth markets.Our team conducted primary market research to capture brand value, consumer awareness, preference, attitudes, and behaviors. The multi-media brand strategy roll out extended across all social media platforms, website, intranet, and patient education materials resulted in a 15% increase in preference.We also implemented a highly effective digital marketing campaign for the new urgent care center using competitor geofencing technology and retargeting which resulted in 2,500 new patient visits in the first three months of opening.As a part of the marketing and branding initiatives, we launched social media advertising for a newly branded virtual visit platform which achieved a 10% click through rate and 305 appointments in 15 days, increased Facebook engagement by 376% and pageviews by 136%.

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  Dyer-Gagliano & Associates

  • Granger, Indiana

  • President

    • Dec 2016 - Dec 2018
    • Granger, Indiana

    As the President of Dyer-Gagliano and Associates, I lead various traditional, and digital marketing strategy, branding and communication initiatives in the healthcare industry.I’m driven to help brands deliver a superior consumer-centric experience by leveraging data and market intelligence and delivering strategies and solutions that tap into modern-day marketing trends. Clients Included health systems, physician group practices and orthopedic device manufacturers.

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  Beacon Health System

  • South Bend, Indiana Area

  • Chief Strategy & Planning Officer

    • 2012 - 2016
    • South Bend, Indiana Area

    As the Chief Strategy Officer, I led the communication development and public relations launch for the merger between Elkhart General and Memorial Hospital.• I was promoted from Elkhart General to Beacon to develop the inaugural department of strategy and Integration. • Using market forecasts and business intelligence analytics, I developed an outpatient strategy which identified geographic and clinical opportunities for growth and reach.• I led a senior team on the development and Implementation of a new telehealth program to optimally position the organization for continued success under healthcare reform.• I was responsible for managing agency and vendor relationships; staff, department budget, and measuring results.

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  Elkhart General Hospital

  • Elkhart, Indiana Area

  • Vice President, Strategic Planning & Marketing

    • 2007 - 2012
    • Elkhart, Indiana Area

    As the Vice President, Planning, Marketing & Communications at Elkhart Health System, I was responsible for strategic branding, marketing and communications initiatives across all marketing channels and assets.During this time, we successfully launched a multi-media service line campaign which resulted in a 23% increase in preference and 367 new orthopedic surgical procedures.

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  Greenville Hospital System

  • Greenville, South Carolina Area

  • Vice President, Planning, Marketing & Communications

    • 1998 - 2006
    • Greenville, South Carolina Area

    In my role as Vice President, Planning, Marketing & Communications for Greenville Hospital System, I was responsible for all aspects of the marketing and communications plan. During this time, we rebranded the healthcare system to reflect the integration with the University of South Carolina which included the launch of the new brand identity through a multi-media campaign which resulted in a 10% increase of consumer preference.I also led the development of the strategic plan which addressed geographic expansion, physician supply and outpatient growth.

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  Cleveland Clinic

  • Cleveland/Akron, Ohio Area

  • Associate Director, Marketing

    • 1995 - 1998
    • Cleveland/Akron, Ohio Area

    As the Associate Director of Marketing for the Cleveland Clinic, I led the marketing launch for the region's first Lasik Vision Correction program which resulted an additional $1M revenue within the first year.We also received national media coverage for Cole Eye Institute's research advancement in macular degeneration.