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Hello! I'm Daniela Zárate, a B2B Marketing Specialist based in Mexico. I am fluent in Spanish and have professional working proficiency in English. With a Bachelor's degree in Marketing from Universidad De La Salle Bajío, I have honed my skills in Microsoft Office, social media management, sales, marketing strategy, and leadership. My experience spans over five years in various marketing roles, including Campaign Manager and Key Account Manager at Matrioshka Media, where I developed and executed successful B2B marketing campaigns. Currently, I also contribute to O-lab App and Fundación El Origen. I am passionate about creating impactful marketing strategies and fostering client relationships.

Credentials

  • Storytelling Corporativo
    ITESO Universidad Jesuita de Guadalajara
    Jan, 2024
    - Apr, 2026
  • How to Build Your Brand Community Strategy
    LinkedIn
    Mar, 2023
    - Apr, 2026
  • Theory of Change for Brand Communications
    Acumen Academy
    Mar, 2023
    - Apr, 2026
  • Inbound (Nuevo)
    HubSpot Academy
    Jan, 2023
    - Apr, 2026

Experience

    • Asociada de Comunicación y Comunidad
      • Apr 2023 - Present

    • Lab Proponent
      • Mar 2024 - Present

    • Marketing Manager
      • Jan 2024 - Present

    • B2B Marketing Specialist
      • Nov 2022 - Apr 2023

    • B2B Marketing Specialist
      • Nov 2022 - Apr 2023

    • Voluntario de marketing
      • Sep 2022 - Dec 2022

    • Mexico
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Jan 2022 - Oct 2022

      - Create and execute B2B marketing campaigns for companies with high ticket sales (+$2,000USD upwards).- Write personalized mails and messages on LinkedIn- Refine and automate the process where possible (Base-building, filtering, tracking KPI’s).

    • Key Account Manager
      • May 2020 - Jan 2022

      - Think, plan and structure the digital strategy of the most important accounts of the company- Coordinate the team to make things happen- First contact with the client- Think, structure and optimize digital campaigns- Generation of prospects through campaigns and coordination with the sales team to close them

    • Community Manager
      • Sep 2018 - May 2020

      - Creation of digital corporate identity- Content creation for different social networks such as Facebook, Instagram, LinkedIn and YouTube- Competitor analysis- Customer service and monitoring- Copywriting

  • Syntagma Branding
    • León y alrededores, México
    • Jr. Research & Planning
      • May 2017 - Dec 2018
      • León y alrededores, México

      + Elaboration of business and creative brief for different commercial turns.+ Documentary research for the development of commercial strategies ofdifferent brands.+ Field research, interviews and Mystery Shopper for customer experience.+ Benchmarking of real estate and retail sector.

  • Twistter Agencia Digital
    • León y alrededores, México
    • Marketing Assistant
      • Aug 2015 - May 2016
      • León y alrededores, México

      Content creationProspecting and follow up clientsSocial Media supervision

Education

  • 2014 - 2018
    Universidad De La Salle Bajío
    Bachelor's degree, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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