Experience

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  Multiplica

  • Global Head Of Marketing Growth
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  Multiplica

  • Madrid, Spain

  • Global Head of Digital Marketing

    • Jun 2021 - Oct 2023
    • Madrid, Spain

    Created the Marketing Studio to provide Multiplica’s clients end-to-end marketing strategies.- Merge two other functional teams: SEO and Content.- Create a value proposition to complement the one-stop-shop vision for the company.- Deploy and implement globally the studio: 11 countries, 4 language...

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  MadBro Strategy

  • Spain

  • Founder and CEO

    • Mar 2017 - Jul 2022
    • Spain

    MadBro was created with the mission to help small and mid-size organizations to implement end-to-end marketing strategies that impact the revenue generation and drive valuable outcomes. - Acquired by Multiplica.- Development and implementation of go-to-market strategy. - Started with 2 clients an...

• 

  Ladorian

  • Madrid, Spain

  • Marketing And Sales Manager

    • Jun 2019 - May 2020
    • Madrid, Spain

    - Strategic design of in-store experience through data and content- Business analytics considering consumer behavior and business objectives- Manage direct relationship with C-levels in different industries identifying opportunities, making proposals, understanding the customers needs, and maximi...

• 

  IE University

  • Spain
  • Education Administration Programs
  • 700 & Above Employee

  • Sales and Marketing Coordinator

    • Sep 2018 - Jun 2019

    Program Coordinator for Data Science Bootcamp and HiOPS (High Impact Online Programs)- Communication, coordination, logistic and promotion of monthly events with external and internal partners- Design of external and internal communication strategy to increase enrollments from 8 to 20 in a year- Proposals to improve the customer experience and content marketing actions to improve the positioning of the brand- Responsible for the planning and execution of the operational management of educational programs, including schedule design, coordination and preparation of materials and content guides.- Student support and liaison between teachers and students

  • Sales And Marketing Representative

    • Dec 2016 - Sep 2018

    - Advice student candidates and parents during the admission process and enrollment providing constant communication and follow-up.- Drive initiatives to improve customer experience and content marketing actions in order to gain brand positioning.- Responsible for the organization, production and development of the IExpeerience event (3 times ayear) for 50+ admitted candidates coming from different countries to spend a weekend on campus.Achieved 60% of conversion rate.- Responsible for the recruitment, management and maintenance of Visiting Students Program increasing by 3x the number of students enrolled.- Represent IE University through 100 University fairs, school visits, Open Day events, as well as one-to-one sessions with 80+ interested candidates in Madrid.- Responsible for the admission process of 200+ candidates for Dual Degrees through different phasesin order to successfully improve the engagement and achieve the conversion from candidate to student.

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  TUK TUK ASIAN STREET FOOD

  • Madrid, Spain

  • Digital Marketing Manager

    • Sep 2015 - Jul 2016
    • Madrid, Spain

    - Budget management, costs control, invoices, suppliers and analysis of profitability- Preparation of documents and creative proposals aligned with the Marketing Plan- Writing and sending press releases (external public) and newsletters (internal audience)- Organization of small and medium-sized ...

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  Agrupación de Servicios de Internet y Prensa (A...

  • Madrid, Spain

  • Content Manager

    • Jan 2015 - Jun 2015
    • Madrid, Spain

    - Search news, structure, writing and managing program content- Speech news "live" in both English and Spanish, according to the source - Production of interviews, coordination of guidelines, finding characters of interest for the audience and "live" interviews, in English or ...

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  VivoPlay

  • Venezuela

  • Marketing Specialist

    • Feb 2014 - Aug 2014
    • Venezuela

    - Market analysis and consumer behavior for the development of new digital products- Development and management of promotional actions within the Marketing Plan- Preparation, development and implementation of strategic sales actions to achieve the goals

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  MD Nexus Publicidad

  • Venezuela

  • Account Manager

    • Mar 2012 - Feb 2014
    • Venezuela

    - Generation of new business opportunities- Brief processing to design a creative proposal aligned with the Marketing Plan- Budget management from 5k to 500k USD to carry out actions included in the Marketing plan, both digital and offline- Search for suppliers, stock management and application o...

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  Globovisión

  • Venezuela

  • Content Producer

    • May 2010 - Apr 2011
    • Venezuela
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  RCTV

  • Venezuela

  • Media Assistant

    • Oct 2009 - Apr 2010
    • Venezuela