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Daniela Hincapie

Senior Associate Digital Activation USA at OMD

Intro Book

Daniela Hincapie is a seasoned professional with expertise in digital marketing, project management, and data analysis, holding a Bachelor of Industrial Engineering degree from Universidad de los Andes.

Verified

Location

Bogota, Colombia, CO

Languages

English Full professional proficiency
Spanish Native or bilingual proficiency
French Limited working proficiency

Skills

Excel
SQL
Power BI
Business Analysis
Marketing Strategy
Project Management
Cross-functional Collaboration
Problem Solving and Process Optimization
English
Spanish
French
Market Research and Trend Analysis
Data Analysis and Visualization
Digital Marketing
Salesforce
Microsoft Office
Jira
Meta Ads
Google Ads
DV360
Show all

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Rate

This rate is determined by the professional's skill set, client collaboration, experience and appearance on lineups.

$5.0

Hourly Rate

How This Rate is Calculated

The user has provided a profile with minimal information:
- Name: Daniela Hincapie
- Education: null
- Location: Bogota, Colombia, CO

I need to infer an hourly rate based on this limited data. Let me break down what I know:

1. **Location**: Bogota, Colombia. This is crucial for cost of living and typical salary ranges. Colombia is a lower-cost country compared to the US or Western Europe. Bogota is the capital and has higher costs than rural areas, but still significantly lower than major US/European cities.

2. **Education**: null - No educational information provided. This suggests either incomplete profile or no formal higher education. This would typically lower the rate.

3. **Name**: Daniela Hincapie - This gives me a gender (female) and suggests Hispanic/Latino ethnicity, but doesn't directly impact rate.

4. **No skills or experience listed**: This is the biggest challenge. I have no information about profession, skills, or experience level.

Given the extreme lack of information, I need to make very conservative assumptions:
- Since no education is listed and no skills are mentioned, I should assume entry-level or unskilled labor
- Location in Bogota, Colombia means rates should be adjusted for local economy
- I should research typical hourly rates for general/entry-level work in Bogota

Let me think about typical rates in Colombia:
- Minimum wage in Colombia (2023) is about 1,160,000 COP per month, which is roughly $290 USD/month
- This works out to about $1.45 USD/hour for a 40-hour work week
- Entry-level professional work (e.g., customer service, basic admin) might be $3-8 USD/hour
- Skilled professionals (developers, designers) might be $10-25 USD/hour
- Highly skilled/experienced could be $25-50+ USD/hour

Given that I have:
- No education listed
- No skills mentioned
- No experience indicated

The most reasonable assumption is that this is either:
1. An incomplete profile for someone who might have skills but didn't list them
2. Someone at the very beginning of their career with no formal qualifications

For a completely blank profile like this, I should err on the side of caution and assume the lowest reasonable rate for entry-level work in Bogota. This would be for basic administrative, data entry, customer service, or similar roles.

A typical range for such work in Bogota would be:
- Very basic/unskilled: $2-4 USD/hour
- Entry-level with some skills: $5-8 USD/hour

Since there's absolutely no information about skills, I should go with the lower end but not minimum wage level, as platform workers (like on Upwork, etc.) typically earn above local minimum wage.

I'll estimate $4-6 USD/hour as a reasonable starting point for someone with an incomplete profile in Bogota. I'll go with $5 USD/hour as a middle-ground estimate that accounts for the possibility of some unlisted skills while respecting the lack of credentials.

Wait, let me reconsider. The instruction says to analyze "skills, experience, and education" - but I have none of these. I should be explicit about my assumptions. The most honest approach is to assume this is an entry-level candidate with no specialized skills, in which case the rate would be quite low.

In Bogota:
- General virtual assistant: $4-7/hour
- Customer service rep: $3-6/hour
- Data entry: $3-5/hour

Given complete lack of information, I'll estimate on the conservative side: $4.50/hour. This is above minimum wage but reflects the reality of someone with no demonstrated skills or education.

Actually, let me think about this differently. The user might be testing the system or might have made a mistake. But I must provide a numeric rate. The most defensible position is to assume this is for basic administrative or entry-level remote work that doesn't require specific qualifications.

I'll go with $5.00/hour as a reasonable estimate for an unskilled but capable worker in Bogota. It's a round number that fits the market and acknowledges the lack of credentials without being exploitative.

Final decision: $5.00/hour

Bio

Senior Digital Activation professional with experience managing cross-channel campaigns across social, programmatic, and TV for U.S.-based clients. Highly proficient in Google Ad Manager and Meta Ads Manager, with a strong background in data analysis, performance optimization, and team leadership. Proven ability to drive ROI through strategic insights and collaborative execution.

Experience

OMD

Colombia

Advertising Services

100 - 200 Employee
- Senior Associate Digital Activation USA
  
  Nov 2024 - Present
  
  Bogota
  
  Successfully managed and developed a team of associates, guiding them through the execution of social, programmatic, and TV campaigns while ensuring alignment with strategic client objectives.
  Led the analysis and reporting of cross-channel digital campaigns, identifying key opportunities for optimization and driving strategic adjustments. Directed associates in executing reinvestment strategies to maximize ROI and performance for diverse clients.
  Built and maintained strong relationships with external partners to improve operational efficiency and deliver superior service to clients.
- Associate Digital Activation USA
  
  Feb 2024 - Nov 2024
  
  Bogota
  
  Successfully managed and implemented social, programmatic, and TV campaigns for diverse clients, collaborating with a fully remote team to ensure seamless execution and alignment with strategic objectives.
  Conducted in-depth data analysis and reporting to identify optimization opportunities across digital campaigns, driving reinvestment strategies that enhanced performance and maximized ROI.
  Oversaw billing processes for linear and digital partners using systems like Prisma and DCM, ensuring accurate invoicing and fostering strong relationships with partners across platforms.
Alianza Team®
- Colombia
- Food and Beverage Manufacturing
- 700 & Above Employee
- Marketing Analyst USA
  - Jun 2023 - Feb 2024
  - Bogota
  Collaborate with cross-functional teams to develop and implement marketing b2b strategies for various projects in the United States.
  Participate in the design and execution of significant events and exhibitions, including participation in events like IFT (Institute of Food Technologists) and the inauguration of a research lab in North Carolina.
  Conduct market research, analyze data, and create reports to identify trends and opportunities, leading to data-driven decision-making.
Publicis Global Delivery
- Bogota
- Account Manager L2
  - Apr 2023 - Jun 2023
  - Bogota
  Managed a healthcare account in the United States, serving as the primary point of contact for the client.
  Oversaw project timelines, budgets, and deliverables, ensuring client satisfaction by planning and implementing ads campaigns in platforms like Google, Meta and DV360.
  Conducted regular performance evaluations and provided actionable insights to improve campaign effectiveness.
Foodology Inc
- Colombia
- Food and Beverage Services
- 300 - 400 Employee
- Marketing Data Analyst
  - May 2022 - Apr 2023
  - Bogota
  Conducted database analysis, leveraging SQL to optimize and enhance our customer acquisition strategies.
  Developed and maintained data dashboards, providing real-time insights to support marketing campaigns.
  Used advanced Excel skills to create in depth customer analysis that optimized marketing spend in 5% across different platforms.
Tul
- Colombia
- Technology, Information and Internet
- 700 & Above Employee
- Business analyst
  - Nov 2021 - May 2022
  - Bogota
  Worked with cross-functional teams to analyze business operations, increasing customer retention rates in 12%.
  Conducted market research, competitor analysis, and financial modeling to support strategic decision-making.
  Played a key role in the successful launch of new products and services, bringing more than 20 new suppliers for different categories inside the app.

Education

2015 - 2021

Universidad de los Andes
Bachelor of Industrial Engineering, Industrial Engineering

2015 - 2021

Services

Industry Focus. “Advertising Services”

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Daniela Hincapie

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100 Credits For FREE

$5.0

Hourly Rate