Experience

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  Airlink, Inc.

  • Washington D.C. Metro Area

  • Marketing and Communications Consultant

    • May 2017 - Sep 2017
    • Washington D.C. Metro Area

    Today, Airlink's network consists of more than 35 commercial and charter airlines and 60 international nonprofits.Since its inception in 2010, Airlink's has worked with its airline partners to respond to a number of rapid-onset disasters, including the earthquake in Haiti, the tsunami in Japan, Hurricane Sandy and numerous tornadoes in the US, Typhoon Haiyan in the Philippines, and the Ebola crisis in West Africa. In addition, Airlink's airline partners have assisted many organizations in addressing ongoing issues in the developing world, such as access to clean water, food, shelter, medical aid, and education.

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  GE Capital

  • Norwalk, CT

  • Global Director, Marketing Communications

    • Jun 2016 - Jul 2017
    • Norwalk, CT

    Managing marketing communications for GE Capital's global operations, including developing narrative/brand for GE Capital's newly restructured operations in lockstep with GE Global Marketing and Brand team. Responsibilities include management of brand, social media and digital communications, marketing communications, public relations and events across the global platform.

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  GE Capital Aviation Services

  • Norwalk, CT

  • VP, Global Communications

    • Oct 2008 - Jun 2016
    • Norwalk, CT

    Managed global communications for $1 billion (revenue) commercial aircraft leasing business, an enterprise with 500+ employees and $49B+ in assets. Responsibilities include management of both organizational and marketing communications including execution of CEO communications, sales communications, public relations, events, branding, advertising, social media, employee and IR communications.

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  GE Real Estate

  • DIRECTOR, COMMUNICATIONS: NORTH AMERICA LENDING

    • Sep 2006 - Oct 2008

    Managed external and internal communications for domestic arm of GE Real Estate. GE Real Estate’s North America Lending division, with $22B in assets and $350 NI in 2008, offers financing for retail, industrial, self-storage, multifamily, office, student housing, regional malls and outlet centers. North America Lending is also a provider of financing solutions for niche asset classes including affordable housing, golf, hospitality, vacation ownership, manufactured home communities and RV resorts.

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  GE Capital Solutions

  • DIRECTOR, GLOBAL MARKETING COMMUNICATIONS

    • Mar 2005 - Sep 2006

    Managed all external/sales communications for commercial leasing business of GE Corporation, including all communication planning, and associated execution. Capital Solutions, with 16,000 employees, is GE’s largest business platform with $2 billion in annual net income.Responsibilities: Marketing communications, including positioning/messaging, branding, advertisingSales support communicationTrade/customer events

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  GE Capital Real Estate

  • DIRECTOR, GLOBAL COMMUNICATIONS

    • Apr 2001 - Feb 2005

    Managed external communications for $1billion real estate arm of GE Capital Corporation, including all communication planning, and associated execution. Responsibilities included global brand management, advertising, public relations, events and sales support. GE Real Estate is a global business with over $54 billion in served assets.

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  GE Capital Corporation, Vendor Financial Services

  • MANAGER, MARKETING AND E-BUSINESS COMMUNICATIONS

    • Jul 1999 - Apr 2001

    Managed VFS marketing communications/e-business team supporting the marketing, sales, business development and customer communication needs of $270 million business. Responsibilities span multiple markets/channels and four different business units.Responsibilities: Create and manage execution of detailed MarComm plans for top (Tier I) accounts Drive MarComm integration with Tier I accounts vendor marketing/sales operationsDevelop and manage marketing communications plans and budgets for major customer programs Integrate compliance into all customer communications processes Develop key high-level staff presentations/speeches for key audiences (analysts, board of director). Provide public relations support for major program/new win announcementsProvide ongoing supervision of GE VFS image/branding Manage e-commerce marketing team in the ongoing development of content/branding and site architecture for GE-branded and customer web sites

  • MANAGER, MARKETING COMMUNICATIONS AND MEDIA RELATIONS

    • Jun 1990 - Jul 1999

    Management of marketing communication plans, programs and deliverables for VFS Corporate and VFS’ four industry sectors – Healthcare and Industrial, Telecommunications, Office Technology and Information Technology. Manage MarComm consultancy/agency in support of corporate and program business objectives.Responsibilities:Development of sales/marketing communication plans and budgets for four industry teams and top vendor program accounts Work with key business leaders in developing communication/advertising plans and “zero-based” budgets. Creative development, execution and production of all marketing/sales collaterals (manage “in-house” agencyand production team)Development and execution of vendor training programsAll business and customer/co-branded advertisingPress relationsTrade show/events managementManagement of all corporate identity communication initiatives (business capabilities brochure, presentation materials. et. al.)

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  IBM Corporation

  • Communications Manager

    • Mar 1985 - Jun 1989