Okay, let’s tackle this. So Daniel Roy has 42 years of experience as an owner of CRF / Custom Plastic Distributors, which is a significant amount of time. He also has experience in resorts, hotels, and advertising, which are in demand. However, his role is as an owner, not a traditional employee, so his rate might be lower. Considering his experience and skills, I would estimate his rate to be around $150 per hour, which is a reasonable estimate for a business owner with his level of experience.