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Daniel Racowsky is a seasoned professional with expertise in Agile Project Management, Scrum, Google Analytics, Web Development, Social Media Marketing, and more. He has managed multiple projects, teams, and companies, including Director of Ecommerce Operations at EquiLife and Founder of Vape Falcon. With a strong educational background in Marketing and certifications in Scrum and HIPAA, Daniel brings a unique blend of skills and experience to his roles.

Credentials

  • HIPAA Certificate
    Accountable HQ
    Nov, 2022
    - May, 2026
  • Security Awareness Certificate
    Accountable HQ
    Feb, 2023
    - May, 2026
  • Scrum.org Professional Scrum Master I
    Scrum.org
  • Scrum.org Professional Scrum Product Owner I
    Scrum.org

Experience

  • EquiLife
    • Greater Boston Area
    • Director of Ecommerce Operations
      • Oct 2019 - Present
      • Greater Boston Area

      • Manage Shopify Plus platform and 3rd party providers of multiple website properties• Manage Development team, designers, employees and contractors• Lead migration of tens of thousands of product subscription to a new subscription platform• Managed full rebrand of primary website property• Project plan and manage development initiatives in Jira• Architect and deploy site-wide promotions• Create and manage Klaviyo flow/segment set• Manage Subscriptions ecosystem• Implement and document process improvements in Confluence • Build custom responsive landing pages in HTML/CSS and Shogun

  • Above The Din
    • Greater Boston Area
    • Drummer
      • Apr 2016 - Apr 2020
      • Greater Boston Area

      Composed, arranged, recorded and performed drums in original music band.

  • Vape Falcon
    • Boston, Massachusetts, United States
    • Founder
      • Aug 2015 - Oct 2019
      • Boston, Massachusetts, United States

      Launched, grew and operated D2C e-commerce brand

    • Freelance Web and Graphic Designer
      • Jun 2015 - Dec 2017

      Designed custom print materials and websites for clients.

    • United States
    • IT Services and IT Consulting
    • 300 - 400 Employee
    • Digital Media Manager
      • Oct 2013 - May 2015

      Managed content marketing and community engagement, including launch of the Scrum.org blog, Scrum Pulse webcast, forum moderation, event management, and development of the Professional Scrum resource library.

    • Marketing Coordinator
      • Apr 2011 - Oct 2013

      Coordinated website migration, marketing material design, and 30+ translations of the Scrum Guide.

  • Peak Coffee & Tea
    • North Billerica, MA
    • Marketing Associate
      • Apr 2010 - Apr 2011
      • North Billerica, MA

      Managed Peak Coffee & Tea website, e-commerce operations, B2B sales, B2C online marketing, CRM, and social media marketing.

    • Internet Marketing Intern
      • Jan 2009 - May 2009

      Increased user acquisition via social media marketing.

    • Marketing Intern
      • Jan 2006 - Mar 2006

      Assisted in creating UX, UI, and information architecture for Vermont state government website.

Education

  • 2005 - 2009
    Champlain College
    Bachelor of Science (BS), Marketing

Suggested Services

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Industry Focus. “Computer Software”

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