Okay, let’s tackle this. So Daniel has 12 years of experience as a graphic designer, which is a solid amount of time to develop skills. His education from Valdosta State University is also a plus. Skills like branding, print design, and leadership are in demand, especially in higher education. Location is Valdosta, GA, which is not a major hub for design professionals. Median rates for graphic designers in the US are around $50–75 per hour for junior designers, but Daniel has more experience. Maybe around $100–125 per hour? Considering his leadership experience, maybe higher. Some senior graphic designers can charge $150–200 per hour. Let’s check averages. Mid-level graphic designers with his experience might average $100–125. So I’ll estimate around $115, but I’m rounding down to $125.