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Daniel Mercado
Head Of Practice - Technology & B2b at Weber Shandwick
Daniel Mercado is a seasoned marketing professional with 2 years of experience as Head of Practice - Technology & B2B at Weber Shandwick, and 5 years of experience in various leadership roles at BCW Global, Edelman, Ogilvy, and O2 Creative Agency, with a strong educational background in Journalism and Mass Communication from the University of Colorado at Boulder.
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Location
United Arab Emirates, AE
Languages
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English Native or bilingual proficiency
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Spanish Limited working proficiency
Bio
Generated by
Topline AI
Daniel Mercado is a seasoned communications professional with a proven track record of driving business growth through strategic public relations and marketing initiatives. With over two years of experience as Head of Practice - Technology & B2B at Weber Shandwick, he has successfully led cross-functional teams to deliver high-impact campaigns and partnerships in Dubai. Prior to this role, Mercado held senior positions at BCW Global, Ogilvy, and Edelman, where he honed his expertise in enterprise and technology marketing. He holds a B.S. in Journalism and Mass Communication from the University of Colorado at Boulder and has received various certifications, including Commercial Acumen from WPP and Alignment and business partnering with non-communicators from the Middle East Public Relations Association.
Credentials
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Commercial Acumen
WPPMay, 2021- May, 2026 -
Alignment and business partnering with non-communicators
Middle East Public Relations AssociationJul, 2020- May, 2026 -
Social@Ogilvy Red Belt
Ogilvy & MatherOct, 2014- May, 2026 -
Emergenetics International Training
Emergenetics InternationalMar, 2014- May, 2026 -
Advertising on LinkedIn
LinkedIn -
Leadership Fundamentals
LinkedIn -
Leading a Marketing Team
LinkedIn -
MyLead
Interpublic Group (IPG) -
Online Marketing Fundamentals
LinkedIn -
Photoshop CC 2017 Essential Training: The Basics
LinkedIn -
Setting Team and Employee Goals Using SMART Methodology
LinkedIn
Experience
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Head Of Practice - Technology & B2b
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Weber Shandwick
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Dubai, United Arab Emirates
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Head of Practice - Technology & B2B
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May 2022 - Present
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Dubai, United Arab Emirates
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Associate Director - Enterprise & Technology
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Feb 2019 - Apr 2022
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Senior Account Director
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Mar 2018 - Feb 2019
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Account Director
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May 2017 - Mar 2018
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Edelman
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Dubai, UAE
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Account Director
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Mar 2016 - Oct 2016
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Dubai, UAE
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Ogilvy
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Dubai, UAE
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Associate Account Director
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Nov 2010 - Mar 2016
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Dubai, UAE
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O2 Creative Agency
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Abu Dhabi, United Arab Emirates
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PR Editor
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Aug 2009 - Nov 2010
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Abu Dhabi, United Arab Emirates
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Public News Service
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Boulder, Colorado
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Executive Assistant
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Aug 2008 - May 2009
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Boulder, Colorado
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National Association of Corporate Directors
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Washington D.C. Metro Area
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Summer Marketing Associate
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Jun 2008 - Aug 2008
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Washington D.C. Metro Area
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City of Boulder
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Boulder, Colorado
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Media Relations Assistant
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Jun 2007 - Aug 2007
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Boulder, Colorado
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Education
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University of Colorado at Boulder
B.S. Journalism and Mass Communication -
Georgetown University
The Fund for American Studies (TFAS) Scholar -
Universitat Pompeu Fabra
Suggested Services
This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection
Industry Focus. “Public Relations and Communications Services”
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