Experience

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  Melbourne City FC

  • Australia
  • Spectator Sports
  • 100 - 200 Employee

  • Senior Marketing and Communications Manager

    • Nov 2022 - Present

  • Senior Content & Media Manager

    • Dec 2020 - Nov 2022

    Leading a high performing media team that produces content for social media channels, website, commercial partners and media partners.Key ResponsibilitiesDigital and Social Media- Managing short and long-term strategy whilst coordinating with multiple departments.- Driving traffic to social media channels with innovative content plans.- Developing the creative look and feel of the Club’s graphics.- Measuring and analysing the Club’s digital performance.- Managing the Club website and mobile app.- Liaising with the Club’s digital marketing agency and OOH marketing partners for all campaigns.Media & CommsManaging the day-to-day media requirements including:- Organising press conferences- Writing and publishing press releases- Internal communications- Liaising with key media partners for interviews- Managing internal and external media requests- Match day media relations.AchievementsFor season 2020/21, developed and implemented a plan to increase content volume whilst maintaining a constant engagement rate across all social media channels.
- Post volume +306%- Impressions +326%- Reach +333%- Reactions +309%- Engagements +319%- Videos views +370%We achieved these great numbers by making sure that content was relevant and engaging. Increasing volume with irrelevant content would have had a detrimental effect.Further to this, I was the product manager for the Club’s new website and mobile app that was developed by the APL’s digital team. This involved:- Daily monitoring of the product builds during all phases (development, beta and live).- Providing UX feedback to the developers.- Building out all content on the website and mobile app and providing constant feedback about bugs.- Being a positive voice of change with internal communications about the new website and mobile app.- Up-skilling on the fly with new web CMS (WordpressVIP) and mobile app CMS (Yinzcam) for further coaching of my team.

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  Engage Digital Partners

  • Melbourne, Australia

  • Producer & Social Media Manager

    • Nov 2019 - Dec 2020
    • Melbourne, Australia

    Producer for A-League & W-League. Project Lead for E-League.Key Responsibilities:- Driving engagement with quality content - Live match coverage on social channels- Social media management & marketing- Content planning, publishing and promotion- Idea generation for content strands- Shooting and editing video content- Client and partner liaising

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  Apple

  • Operations Specialist

    • Sep 2017 - Dec 2019

  • Business Expert

    • Feb 2015 - Sep 2017

  • Sales Expert

    • Aug 2012 - Feb 2015

  • Sales Specialist

    • Oct 2011 - Aug 2012

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  Noisy Boy Media Pty Ltd

  • Melbourne, Australia

  • Videographer & Editor

    • Jul 2017 - Dec 2019
    • Melbourne, Australia

    Creating social media content with an emphasis on inspirational story telling. Contracted to work on an ongoing series of social content for Epworth HealthCare and MiCare.Featured Projects:- Anelia's Story (3D printed jaw replacement after surviving bone cancer)- Aurora the Therapy Dog of Epworth- Women of Epworth- The Wig Salon

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  Freelance Video Professional

  • Melbourne, Australia

  • Content Creator

    • Jan 2013 - Nov 2019
    • Melbourne, Australia

    Creating engaging branded content for social media and internal use. As the lead producer I'm involved in every stage of the project from pre to post production in both a consulting and hands-on fashion. Clients: AFL, F45 Fitness, Priceless Productions, Not So Normal Productions, Melbourne Ice Hockey ClubAchievements:- Preferred content producer for premiere F45 Fitness studios in Port Melbourne, South Yarra, Ascot Vale, Geelong and Darwin. - Directed a TVC for F45 Studios as part of a campaign for the F45 Challenge.- Founding member of a volunteer collective for the Melbourne Ice Hockey Club providing content for the clubs social media.

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  Footy Banter & The 20 Minute Timeout

  • Podcaster

    • Feb 2015 - Jun 2019

    Founder and lead producer of two sports podcasts, Footy Banter & The 20 Minute Timeout. Managed all aspects of the podcasts from production to distribution and promotion.Key Responsibilities:- Pre production (research and scripting)- Production (audio and video simulcast)- Post production (editing and publishing)- Developing and executing marketing strategies to increase reach of each episode and grow the grow the brands.

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  Goodall and Gallagher

  • Melbourne, Australia

  • Producer & Social Media Manager

    • Oct 2012 - Mar 2018
    • Melbourne, Australia

    Part of creative team that produced sketch comedy videos for social media. Working directly with the lead writers I played an integral role in the production and distribution of content and managed the team's digital channels.Achievements:- Surpassed 18 million views- Featured on a weekly Foxtel sketch comedy show called 'The Slot'- Nominated for 'Best Comedy Series' at the Los Angeles Web Festival in 2016.