Experience

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  Creative Order

  • Design Director
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  Creative Order

  • Miami/Fort Lauderdale Area

  • Design Director

    • Sep 2018 - Present
    • Miami/Fort Lauderdale Area

    Scenic and Graphic Design Specialist in television and media industry.

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  Florida International University

  • Miami, Florida, United States

  • Adjunct Lecturer

    • Aug 2022 - Present
    • Miami, Florida, United States

    Teaching principles of graphic design for undergraduate students

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  Univision Communications Inc.

  • United States
  • Broadcast Media Production and Distribution
  • 700 & Above Employee

  • Art Director, Props and Set Design

    • 2012 - 2018

    Directed multiple teams of up to 10 scenic designers, set decorators, vendors, and stagehands aligning visuals with objectives outlined by television producers, writers, lighting designers, and studio management. Designed, refined, and delivered scenery, props, and printed assets for Emmy Award-winning national network news, entertainment, and sports shows, along with social media and sales integrations.► Developed scenic and graphic branding targeted to specific demographics to achieve optimal impact for sales and production objectives.► Improved visual displays with accurate technological considerations through effective collaboration with production teams including Lighting, Audio, and Engineering Departments.► Planned space utilization and traffic flow for in-studio, red carpet, and outdoor events resulting in efficient timing of talent photo opportunities and maximizing live broadcast schedules.

  • Art Director, Entertainment

    • 2000 - 2012

    Established and enhanced brand identities for Emmy Award-winning television shows. Led specialized teams of up to 10 graphic designers, animators, and special effects artists creating and implementing logos, graphic animations, and on-air promotional assets.► Created original graphic branding for nationally broadcast television programs resulting in distinctive visual identities for a variety of game shows, talk shows, and news programs including El Gordo y La Flaca, Despierta America, Sabado Gigante, Don Francisco Presenta, and Edicion Digital.► Adapted advanced graphic technology for live action, augmented reality, and motion capture resulting in seamless integration of visual effects and scenery for both live and pre-produced television programs.► Streamlined production processes by developing daily graphic templates and maintaining visual consistency with the use of Vizrt, Cinema4D, After Effects, Photoshop, and Adobe Illustrator software.

  • Senior Designer

    • 1996 - 2000

    Collaborated with 3D animators designing custom logos and special effects aligning visuals with specific branding guidelines for national on-air broadcasts. ► Coordinated all aspects of preproduction including scenic, lighting, talent and camera direction through careful development of storyboards and graphics. Presented clear visual materials for all participating units, eliminating costly production delays and effectively achieving production objectives. ► Integrated live action, 2D and 3D animations on original branding and rebranding of segment opens, awards show categories, and game show graphics resulting in distinctive visual program identities.

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  WFLA-TV

  • Tampa/St. Petersburg, Florida Area

  • Designer

    • 1993 - 1996
    • Tampa/St. Petersburg, Florida Area

    Provided NBC affiliate news product and promotional spots with creative graphics and animations and print design.

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  Sun Coast Media Group

  • Port Charlotte, FL

  • Graphic Designer

    • 1992 - 1993
    • Port Charlotte, FL

    Supported sales staff with custom spec advertising layouts resulting in increased ad sales and revenue. Enhanced editorial content with original feature illustrations, increasing readership and generating subscriber feedback.