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Daniel Johnson is a seasoned marketing professional with 18 years of experience in brand strategy, communications planning, and marketing research. He has worked at BT, developing corporate identities and executing ATL/BTL campaigns for B2B and B2C clients. As a retired professional, he is now free to pursue various projects and interests. With a Bachelor of Science degree from Goldsmiths College, University of London, Daniel has a strong foundation in biology and biological sciences, which may have influenced his approach to marketing and branding.

Experience

  • Self
    • Manchester, United Kingdom
    • Professional Idiot
      • Jan 2014 - Present
      • Manchester, United Kingdom

      Retired, and free to say whatever the feck I like.

    • Customer Communications
      • Nov 1986 - Jun 2005

      Brand strategy, and development of new corporate identity. Communications planning and execution ATL/BTL B2B and B2C. Tracking and measurement of advertising effectiveness. Brand architecture, product naming strategy and implementation. Information strategy to support database marketing programs, and inbound customer management.

Education

  • 1980 - 1983
    Goldsmiths College, U. of London
    Bachelor of Science (B.Sc.), Biology/Biological Sciences, General
  • 1973 - 1980
    De La Salle College

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