Bio
Experience
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Self
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Manchester, United Kingdom
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Professional Idiot
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Jan 2014 - Present
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Manchester, United Kingdom
Retired, and free to say whatever the feck I like.
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Customer Communications
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Nov 1986 - Jun 2005
Brand strategy, and development of new corporate identity. Communications planning and execution ATL/BTL B2B and B2C. Tracking and measurement of advertising effectiveness. Brand architecture, product naming strategy and implementation. Information strategy to support database marketing programs, and inbound customer management.
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Education
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1980 - 1983Goldsmiths College, U. of London
Bachelor of Science (B.Sc.), Biology/Biological Sciences, General -
1973 - 1980De La Salle College
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