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Bio

Jorge Daniel Giraldo Cañas is a seasoned UX/UI designer with a proven track record of driving design systems, collaborating with development teams, and conducting context-based research. With expertise in UI (Web & App), branding, animation, video editing, and 3D modeling, he has successfully enhanced design workflows, optimized user story clarity, and developed responsive UI systems. Holding a Specialized courses face-to-face in User Experience and interfaces from Acámica, Jorge has also completed immersive UX training at UXER School and English courses until B2 level at Universidad EAFIT. Fluent in both Spanish and English, he has worked with clients across various industries, leveraging his creative and innovative approach to deliver impactful design solutions. Throughout his career, Jorge has demonstrated adaptability, detail-orientedness, and quick learning capabilities, with experience in Agile tools, Generative AI tools, and UX research & testing tools. His expertise in Adobe Creative Suite, including Photoshop, After Effects/Premiere, Illustrator, and Figma, has enabled him to produce high-quality visual content and design systems. As a skilled communicator, Jorge has successfully collaborated with cross-functional teams to drive design-driven innovation and business growth. Currently based in Medellín, Colombia, Jorge continues to push the boundaries of design excellence, leveraging his passion for creative problem-solving and user-centric design to drive business success.

Experience

    • Colombia
    • Food & Beverages
    • 1 - 100 Employee
    • UX / UI designer
      • May 2022 - Present

      Continuously enhancing the Archdaily and Architonic platforms, developing design systems, collaborating with the development team, and conducting context-based research.

    • Colombia
    • Financial Services
    • 700 & Above Employee
    • UX / UI designer - Design System Leader
      • Jun 2020 - Apr 2022

      Designer inhouse - Chef Agency (client): Jun. 2020 - Jul. 2021
      Direct with client: Jul. 2021 - Apr. 2022
      Creating and managing of UI system to move the old version of APP and website (info and Transactional Site). Supporting various design teams to maintain brand consistency across design and user experience. Leading the design of the main app for managing fintech products and multiple informational websites. UX research in each project for best User definitions.

    • UX / UI designer - Branding designer
      • Feb 2015 - Jun 2020

      Created responsive UI systems and optimized design workflows within Google Suite, reducing task planning and production time. Developed branding for Ventura's new ventures, enhancing user story clarity.

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • UX / UI designer - Graphic Designer
      • Jan 2014 - Jan 2015

      Interface design for multiplatform applications. Graphic design for app resources and Re-branding design for Talos.

    • Colombia
    • Graphic Design
    • 1 - 100 Employee
    • Web designer - Branding Designer - Animation
      • Feb 2013 - Jan 2014

      Web design Responsive. Graphic design for resources and branding design.

    • Art Director
      • Jan 2012 - Jan 2013

      Art direction for campaigns, branding design, web design and animation for companies like Grupo Exito, UNE, Hora 13 Noticias.

    • Visual designer
      • Jan 2012 - Jan 2013

      Led design, layout, and animation projects for brands such as Bridgestone, McDonald's, Visit Florida, Pine-Sol, and Clorox.

Education

  • 2020 - 2020
    Acámica
    Specialized courses face-to-face, User Experience and interfaces
  • 2018 -
    UXER School
    Specialized courses face-to-face, User Experience immersive Bilbao
  • 2017 -
    Universidad EAFIT
    Specialized courses face-to-face, English courses until B2 level
  • 2015 -
    UX learn
    Specialized courses online, Usabilidad y experiencia de usuario
  • 2003 -
    Universidad de Colombia
    Specialized courses face-to-face, 3d modeling and rendering
  • 2001 -
    Universidad Pascual Bravo
    Technical, Graphic Designer

Services

Industry Focus. “Food & Beverages”

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