Bio
Experience
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Global Product Manager
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PTS Diagnostics
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Fort Lauderdale, Florida, United States
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Global Product Manager
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Nov 2022 - Present
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Fort Lauderdale, Florida, United States
I serve as the Global Product Manager for PTS Diagnostics, one of the nation’s leading point-of-care A1C and lipid blood testing companies. I am responsible for leading efforts related to product development, product management, product marketing, product lifecycle management, and product innova...
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International Medical Industries, Inc.
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Pompano Beach Florida
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Product Manager
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Aug 2019 - Nov 2022
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Pompano Beach Florida
Product Marketing Manager for industry leader in tamper evident technologies for IV syringes, oral dispensers and other delivery systems. IMI manufacturers a complete line of sterile adapters, caps and plugs in addition to a variety of aspiration and venting needles. IMI has obtained Certificati...
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LifeSync
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Coral Springs
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Product | Marketing Manager
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Aug 2017 - Aug 2019
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Coral Springs
LifeSync (Formally AMC Medical) Responsible for product management of health care company specializing in patient monitoring for ECG/EKG Cables & Leadwires, SpO2 Cables & Sensors, and NIBP/IBP Blood Pressure Monitoring Accessories.
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AirString
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Coral Springs
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Marketing | Product Manager
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Mar 2016 - Sep 2017
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Coral Springs
Responsible for developing new product for the healthcare market and rebranding company name and technology from Duralastic.* Voice of customer reports with directors of nursing and wound care clinicians focusing on our new technology* Created marketing requirement specifications (MRS) for new wo...
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United States
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Medical Device
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1 - 100 Employee
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Product Manager
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Apr 2012 - Feb 2016
Responsible for company’s product portfolio of public company in the support surface business. The portfolio consisted of foam, gel, and air products for medical mattresses, overlays, wheel chair cushions and patient positioning. Researched what features and therapies were being requested in the marketplace. Did multiple “voice of customer” reports, where leading users in the marketplace were interviewed to get a consensus of what they want in a new product. Managed new business opportunities for ROI and feasibility of projects. Researched new technologies which would be a natural fit for the company’s core technologies and allow us to have a new niche in the marketplace. Designed protocols and conducted testing to verify therapeutic facts in order to make informed decisions on products and technology Responsible for the complete life cycle of products.
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Creative Director
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May 2009 - Apr 2012
Responsible for all creative projects of public company in the support surface business. The portfolio consisted of foam, gel, and air products for medical mattresses, overlays, wheel chair cushions and patient positioning. Took over as creative director during a merger of three different companies that had been bought Created a branding campaign called “The Power Of One” to let existing customers of each company know about the merger Designed and trademarked new company logo – Used expert knowledge of PMS colors to choose a color scheme that would print well across multiple printing formats Rebranded existing products in the new color scheme Created brand identity guide Created new literature combining all three companies products Redesigned a new website Redecorated company headquarters to match new branding Acted as Trade Show manager for company
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Image Access GmbH
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Boca Raton
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Marketing Manager
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Mar 2005 - May 2009
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Boca Raton
Responsible for all marketing functions for privately held technology company offering hardware and software to academic libraries. Clients include Harvard, MIT, Princeton and Stanford. Designed and developed five company websites targeting commercial and academic markets to generate sales. Desig...
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DECOLAV
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Pompano Beach
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Art Production Manager
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Nov 2003 - Oct 2004
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Pompano Beach
- Responsible for concept and design of ads placed in national magazines for designer and manufacturer of high-end vanity sinks Designed company brochures, catalogs, point of purchase materials, product packaging and promotional materials Designed press kits with multimedia compact discs Worked d...
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Heavens Therapy
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Boca Raton
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Director Product Development
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Apr 2001 - Nov 2003
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Boca Raton
Responsible for product development, management and marketing of two best selling products: Head Massager and Back Massager Created look and shape of products Sourced to low cost countries China and Vietnam after significant research Traveled extensively to China and Vietnam to work closely with ...
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JM Family Enterprises, Inc.
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Deerfield Beach
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Internet Specialist
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Jun 1999 - Mar 2001
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Deerfield Beach
Webmaster and internet specialist for exclusive distributor of Toyota cars in the SE United States. Developer in building www.buyatoyota.com, the primary marketing promotional site for selling cars via the internet. Worked with advertising agency to develop site interface, functionality and navig...
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Blue Pearl World
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Gainesville, Florida Area
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Internet Director
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Jun 1996 - May 1999
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Gainesville, Florida Area
Developed e-marketing strategy for catalog company selling full line of new age products. Successfully designed and built e-commerce site Integrated catalogue marketing strategy with internet marketing strategy Developed, designed and executed all online promotions including affiliate programs, s...
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Education
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1994 - 1999University of Florida
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Industry Focus. “Medical Devices”
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