Experience

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  FACTORY PR

  • United States
  • Public Relations and Communications Services
  • 100 - 200 Employee

  • Senior Director

    • Jul 2022 - Present

    Lead client communications, strategy, thought leadership and media outreach for a mix of 4-8 high-growth startups and established brands within consumer technology, CPG, and healthcare.

  • Director

    • Jul 2021 - Jul 2022

  • Associate Director

    • Jul 2020 - Jul 2021

  • Account Supervisor

    • Jul 2019 - Jul 2020

  • Senior Account Executive

    • Jun 2018 - Jul 2019

  • Account Executive

    • Oct 2017 - Jun 2018

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  Loom Yoga Center

  • Brooklyn, New York

  • Barre Instructor

    • Jan 2019 - Apr 2022
    • Brooklyn, New York

    Teaching 1-2 open-level classes per week to an 18-person capacity studio, incorporating props and weights.

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  SHAKTIBARRE

  • Brooklyn

  • Barre Instructor

    • Feb 2019 - Sep 2020
    • Brooklyn

    Teach four open level classes each week, including a 55-minute barre class and 55-minute core class, with knowledge of all formats of barre, core, ballet and HIIT.

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  Pranavah Yoga Studio

  • Long Island City

  • Barre Instructor

    • Apr 2018 - Apr 2019
    • Long Island City

    Certified in Classic Barre Technique at Pranavah Yoga Studio under Carolyn McPherson. Teaching five open-level classes per week to a 20-person capacity studio, incorporating props and weights.

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  GreenRoom Agency

  • Miami/Fort Lauderdale Area

  • Senior Account Executive

    • Oct 2016 - Oct 2017
    • Miami/Fort Lauderdale Area

    - Manage PR and marcomm efforts for health/wellness and tech clients, from startups bringing never-before-released products to the market to nationwide high-profile brands.- Media relations efforts have resulted in coverage across nationally-recognized, highly sought after publications including USA Today, Entertainment Weekly, TODAY, HuffPost, Forbes, Essence and Men's Health.- Supporting full product lifestyle from crafting marketing and promotional materials for companies launching via Kickstarter to seeding review units when prototypes are available. - On-site support at events, trade shows and product launches including CES and Pepcom events.- Drafting and placing bylined articles with influential industry and technology-minded publications to further establish thought leadership and authority of members of executive team.

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  PMK•BNC

  • Greater New York City Area

  • Account Executive, Music Department

    • Nov 2015 - Oct 2016
    • Greater New York City Area

    - Managed 12 accounts spanning album campaigns and world tours, spanning the Bad Boy Family Reunion Tour, Motley Crue: Final Tour and Fall Out Boy: Wintour is Coming and worked with GRAMMY Award-winning and nominated artists like Idina Menzel, Jennifer Nettles, Rita Wilson, Fall Out Boy and 98 Degrees.- Interfaced with media, promoters and venues to coordinate coverage of 50+ date tours.- Secured broadcast, print, TV and online press coverage with nationally-recognized publications: New York Times, USA Today, Live with Kelly, TODAY, Billboard and Rolling Stone.- On-site artist support at press events, showcases, festivals, red carpets and awards ceremonies, including the Billboard Music Awards, Tribeca Film Festival and New York Fashion Week.- Manage day-to-day client communication, media relations and give direction to junior staff, including delegation, delivering feedback and project management. - Proactively reach out to develop and execute feature news stories, as well as product placements within top-tier regional and national media (including print, broadcast and online) within the retail, hospitality, fashion, lifestyle, real estate, and business arena

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  Shore Fire Media

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Executive

    • Jul 2015 - Nov 2015

    - Managed 10 accounts across music, lifestyle, technology and philanthropy, spanning Summerfest, GRAMMY-nominated jazz musician Nathan East and GRAMMY Award-winning singer Martina McBride.- Secured broadcast, print, TV and online press coverage, including NPR, Wall Street Journal, New York Times, Billboard, Rolling Stone and The Night Show Starring Jimmy Fallon.- On-site artist support at press events, showcases, festivals and awards ceremonies, including GRAMMYs, ACM Awards, Libera Awards and WhyHunger Chapin Awards Gala.- Pitching and serving as point person for between five and eight accounts in disciplines including nonprofit, entertainment, tech and festivals.- Client communications on a daily basis, compiling and sending weekly reports.- Maintain up-to-date digital press clips for each artist- Circulating current press materials (performance footage, press images, bio) to team as soon as available and requesting new assets as needed- Entering and updating press contacts in Filemaker database, researching new outlets- Creating and sending out press kits and coordinating mailings.

  • Junior Account Executive

    • Jul 2014 - Jul 2015

  • Publicity Coordinator

    • Apr 2013 - Jul 2014

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  CBS Local Digital Media

  • Greater New York City Area

  • Freelance Writer

    • Jun 2011 - Sep 2013
    • Greater New York City Area

    - Research local attractions and cover bar/restaurant openings, art exhibitions, festivals, etc.- Aggregate and take photos to accompany articles.- Generate pitches and create original content and features covering Arts & Culture, Family & Pets, Travel & Outdoors, Nightlife & Music and Shopping & Style.- Currently writing for FREEWilliamsburg, Shecky's and CBS Connecticut

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  Citybuzz

  • Greater New York City Area

  • Account Executive (formerly Hotel Relations/Marketing Assistant)

    • Feb 2012 - Apr 2013
    • Greater New York City Area

    - Initiate correspondence with and sign on new hotels in NYC and Chicago.- Research, generate and contact potential clients for distribution within monthly video program Citybuzz.- Manage existing accounts, interface with high-level executives to create and develop marketing and advertising initiatives.- Generate incremental sales with existing client base.- Quality assurances for clients to guarantee satisfaction; ensure goods and deliverables have been met.- Identify, develop and drive qualified leads through sales pipeline.- Hire and manage intern program for both Vidicom and Citybuzz.

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  Citypath.com

  • Greater New York City Area

  • Freelance Editor

    • Oct 2011 - Dec 2011
    • Greater New York City Area

    - Work with a small group of editors providing original descriptions and identification of every venue and shop in New York City.- Researching all forms of industry in New York City, maintaining knowledge of each neighborhood and the community within.

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  offManhattan.com

  • Greater New York City Area

  • Editorial/Sales

    • Apr 2011 - Dec 2011
    • Greater New York City Area

    - Researching, writing and mapping out original guides to green getaways, beginning with pitching ideas and ending with posting to WordPress.- Manage event calendar, researching and featuring events across the East Coast, responding to requests for inclusion.- Identifying and contacting companies to advertise with offManhattan.com.

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  OMGee! Magazine

  • Online News Reporter

    • Jan 2011 - May 2011

    - Research and track fashion trends and emerging popular styles- Create daily blog posts relevant to target audience, females aged 16 - 34- Conceived and implemented "Smart Shop" and other innovative concepts, enhancing the functionality and value of the OMGee! website to our constituents.

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  Hofstra Chronicle

  • Editorial Editor

    • May 2010 - May 2011

    - Layout and Formatting of the editorial section with Adobe InDesign.- Created headlines and proofread articles.

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  Conde Nast

  • Teen VOGUE Fashion Editorial Intern

    • Dec 2009 - May 2010

    - Fashion closet inventory management- Assisted with set-up and dressing on photo shoots.- Performed administrative tasks for fashion director and fashion assistants.