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Dana Wilson

Intro Book
Marketing professional with expertise in direct marketing, media buying, and digital strategy.
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Location
Encinitas, California, United States, US
Skills
  • Direct Marketing
  • Media Buying
  • Social Media
  • Brand Development
  • Digital Strategy
  • Show all
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Bio

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Topline AI
Dana Wilson is a seasoned marketing professional with expertise in direct marketing, media buying, social media, brand development, and digital strategy. With 1 year of experience at Tribù Travel and various roles at BASIC Agency, Freelance, and Davis Elen Advertising, Dana has honed her skills in project management, team leadership, and client relations. She holds a Bachelor of Arts in Business Administration from the University of Washington and has completed a Study Abroad Program in Spanish Language and Grammar at Universidad de Granada.

Experience

  • Tribù Travel
    • Marketing and Operations
      • Jan 2019 - Jan 2020

  • BASIC Agency
    • Greater San Diego Area
    • Senior Producer
      • Mar 2015 - Aug 2018
      • Greater San Diego Area

      • Set up and execute project scopes and actively define and evolve processes with client and creative leads• Track and manage project budgets, margins, and schedules to be on time and in budget• Track and manage project timesheets across all projects for internal staff, freelancers and third-party partners• Allocate and track resources across internal staff, freelancers and third-party partners• Contribute to the creative development and execution of company projects• Assess client needs and team challenges proactively• Coordinate daily with clients, vendors, contractors and team to produce the best work possible• Champion client services as well as the creative staff and own the production, coordination and fulfillment of company projects• Own client relationships and lead the vision for long-term account growth. Serve as a critical business partner to company's clients by addressing their needs as well as educating them on key trends and issues within their industry and target market• Draft contracts, project documents and engagement letters• Participate in new business

  • Freelance
    • Greater San Diego Area
    • Maketing Manager and Senior Project Manager
      • Apr 2012 - Jun 2015
      • Greater San Diego Area

      • Branding & Rebranding initiatives• Social Media• SEO• Sponsorships• Project Management/Team Management• Email Marketing Campaigns• Print & Digital Ads • Development and implementation of Brand Strategy • Marketing strategy for new and existing products• Identify, assess and lead new marketing initiatives

  • MiresBall
    • Greater San Diego Area
    • Project Manager
      • Mar 2010 - Mar 2012
      • Greater San Diego Area

      • Key account relations point of contact• Brand strategy• Campaign planning & execution• Competitive analysis• Consumer research & testing• Account financials

  • Davis Elen Advertising
    • Account Executive
      • Sep 2006 - Oct 2009

      Account Executive on the San Diego Toyota Dealers and San Diego McDonald's accounts.

  • Ethnic Print Media Group
    • Media Specialist
      • Feb 2006 - Aug 2006

Education

  • 2001 - 2005
    University of Washington, Seattle - Business School
    Bachelor of Arts in Business Administration, Marketing
  • 2004 - 2004
    Universidad de Granada
    Study Abroad Program, Spanish Language and Grammer, Art History and Geography

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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