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Bio

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Dana Vatafu is a marketing professional with a strong educational background in marketing and economics, complemented by internships and certifications in digital marketing and communications. She has experience in various industries, including finance, healthcare, and technology, with a focus on social media marketing, market research, and data analysis.

Credentials

  • IBM Digital Badge - Accelerate Program Marketing & Communications
    IBM
    Aug, 2022
    - Apr, 2026
  • Bloomberg Certification
    Bloomberg LP
    Nov, 2021
    - Apr, 2026

Experience

  • Swiftline Corp
    • New York, New York, United States
    • Marketing and Communications Intern
      • May 2024 - Present
      • New York, New York, United States

    • United States
    • Higher Education
    • 700 & Above Employee
    • Smart Woman Securities Associate
      • Sep 2021 - Present

      -Completed an intensive ten-week program that includes lectures and workshops on financial markets, research and analysis, and basic investing principles-Conducted research and market analysis on a team of four using financial statements and SEC filings to prepare for a stock pitch of Estee Lauder Companies Inc. in front of a panel of finance professors

    • The Fordham Ram Staff Writer
      • Sep 2021 - Present

      -Conducted research to support the creation of 10 articles for the News section of the Fordham student-run award-winning newspaper with circulation of 1,000 copies per issue

    • Fordham Gabelli School of Business Consulting Cup Challenge Semifinalist
      • Sep 2022 - Dec 2022

      -Completed comprehensive financial, operational, and marketing benchmarking and competitive analysis in order to identify business challenges facing Wendy’s Company as part of a semester-long consulting project-Developed a comprehensive solution, Wendy’s Way, a branded drive through system that incorporates new technology through iPads and QR codes to increase customer satisfaction rates and profit-Created a new detailed marketing platform and pitched the idea to a panel of experts using a 40-page PowerPoint presentation, created using visual design applications and media

  • Ecoglobal Pets: Chew'ems
    • Providence, Rhode Island, United States
    • Marketing Intern
      • May 2023 - Aug 2023
      • Providence, Rhode Island, United States

      -Partnered with the Marketing and Sales Teams to storyboard social media content and edit videos for use across social media platforms: TikTok, Facebook, Instagram, LinkedIn, and YouTube using Canva, Capcut, and Wondershare Filmora for a company that makes a health chew toy for dogs of all ages and sizes-Supported the social media strategy implementation across email and blog platforms; leveraged Klaviyo to establish email promotional campaigns; researched the benefits of calcium carbonate and absorption of vitamin D to support five blog posts and developed language to support brand positioning across all marketing channels

    • Social Media Marketing Intern
      • Mar 2023 - May 2023

      -Supported the social media strategy implementations of clients at a full-service digital marketing and event planning company by leveraging Canva to design 100+ graphics for Facebook and Instagram, leveraging Meta Business Suite to schedule and upload content; analyzed campaign results and customer engagement using Meta Business Suite

  • SBH Health System
    • Bronx, New York, United States
    • St. Barnabas Hospital Health and Wellness Center Marketing Taskforce
      • Sep 2022 - Dec 2022
      • Bronx, New York, United States

      -Collaborated with a team to research and evaluate current marketing practices in order to inform creation of an integrated marketing communications strategy that would attract and engage community residents at the St. Barnabas Health and Wellness Center-Conducted qualitative one-on-one research with community residents to identify consumer insights and attitudes toward health and wellness; developed innovative ideas to drive community residents' engagement-Presented a 58-page PowerPoint deck summarizing recommendations senior leadership for adoption

    • Marketing Strategy Intern
      • Jun 2022 - Aug 2022

      -Conducted market research to support identification of social media marketing best practices, summarized recommendations; developed storyboard TikTok content, Klaviyo workflows and multi--sequenced messaging, and planned and executed social media strategy across Instagram, Facebook and TikTok channels-Utilized Klaviyo, Outlook, and Zero Bounce email marketing platforms to conduct AB Testing for social media messages, tracked customer responsiveness and performed data analytics to inform messaging and drive click and conversion rates; managed B2B customer and prospect data using Microsoft Excel and Zoho CRM -Researched the benefits of loose part play for early childhood development to support the creation of two White Papers for use in promotional campaigns-Conducted research to identify 50+ government and non-profit grants available to purchase playground equipment; summarized findings in Excel database for use in new business development

    • Gabelli Ground Floor
      • Sep 2021 - Dec 2021

      -Worked as part of a team to conduct market research to identify an unmet need, develop a comprehensive integrated business plan for a new business, Blue Eyes, a sustainable and compostable screen protector brand that helps reduce the damaging effects of blue light -Created a 20-page PowerPoint presentation and pitched the business plan to a panel of experts

  • Addison Village Dental
    • Glastonbury, Connecticut, United States
    • Front Desk Operations
      • Apr 2021 - Aug 2021
      • Glastonbury, Connecticut, United States

      -Triaged inbound phone calls at a family dental practice with 1000+ patients-Took initiative and made time-sensitive decisions to resolve problems and schedule appointments using Dentrix Dental Systems -Utilized Dentrix Dental System used for patient record keeping and maintained familiarity with various medical insurance companies by processing claims

  • Brookside Market
    • South Glastonbury, Connecticut, United States
    • Front End Clerk
      • Jul 2020 - Oct 2020
      • South Glastonbury, Connecticut, United States

      -Communicated effectively with customers and provided aid in various situations including resolving conflicts -Handled monetary responsibilities including cash register and successfully completed customer transactions -Ensured customer service standards were exceed by leading coworkers to keep a clean, organized work environment

Education

  • 2021 - 2025
    Fordham Gabelli School of Business
    Undergraduate Bachelor's Degree, Marketing, Marketing Analytics Concentration, Minor in Economics
  • 2024 - 2024
    Fordham University London
    Undergraduate Bachelor's Degree, Marketing, Marketing Analytics Concentration, Minor in Economics
  • 2017 - 2021
    Glastonbury High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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