Experience

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  Siemens Industry, Inc.

  • Greater Atlanta Area

  • Snr. Consultant/Manager Meetings, Events, & Trade Shows

    • Nov 2000 - Present
    • Greater Atlanta Area

    Manage centralized team of 10-20 direct and indirect reports with $6M annual budget spread over 150+ projects, across sixteen divisions of two operating companies Manage and lead all international executive meetings and events, trade shows and internal employee meetings for the US region. Responsibilities include, but not limited to: developing meeting and trade show concepts, design and implementation, branding, budget preparation and analysis, housing requirements and supplier negotiations.Execute annual sales incentive recognition event with highest level of customer satisfaction and under budget for past six years. 200 winners and their spouses travel to exotic locations throughout the Caribbean for a four day activity-filled event. Honors are bestowed on winners during the last night at the Awards Ceremony. Survey results measured 95% of attendees rated the event excellent.Develop and implement event marketing plans to support business strategies, devise and implement strategy to centralize and integrate two company departments.Secure and manage supplier relationships and implement efficiencies while effectively lowering costs year over year. 27% cost savings realized from contract negotiations. Lead demand generation activities via social media to engage, target, drive increased event attendance and product awareness.Establish and provide KPI dashboards to management to measure ROI and customer satisfaction.

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  Siemens Industry Inc

  • Snr Manager Meetings, Events & Trades Shows

    • 2000 - 2021

    Managed 3-4 direct and indirect reports, directed 40+ meetings / events and 40+ trade shows for nine business divisions. Employee and customer satisfaction surveys ranked services provided at 99%.Managed $2.5M annual fiscal budget for trade shows and events. Annual cost savings of $167K reported in 2009.Worked directly with executive management team and C-level customers to execute internal and external customer events and trade shows.Managed vendors / supplier relationships in the areas of: ground logistics, procurement of hotels, coordination of e-registration website development and onsite registration, ground transportation and food and beverage. Expertise in contract negotiation, initiating RFP’s for trade show services, booth properties and meeting services. Direct marketing strategy with advertising agencies on the use of corporate properties, logo / theme concept, graphic design, announcements, brochures and Internet / Intranet content.

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  Worldspan

  • Snr Trade Shows and Events Specialist

    • Oct 1978 - Oct 2000

    Responsible for $4.5M fiscal budget. Work directly with executive management team on execution of global events and trade shows. Management of 42 annual events and 24 trade shows with 1-direct and 10-20 indirect reports, supplier personnel, sales staff and executives. Manage corporate sporting events and sponsorships, i.e., corporate golf tournaments, SEC Conference, NFL Super Bowl and NCAA Final Four Basketball Tournaments. Directed the planning and implementation of annual $2.7M domestic and international Subscriber Conference for 2500+ attendees (two rotations of domestic attendees and one international). Developed marketing strategy, invitations and conference registration mail pieces. Sold and secure sponsorship opportunities with Airline Owners/Partner companies and vertical business partners to offset expenses of the conference. Directed the marketing strategy with advertising agencies on the use of corporate properties in the development of advertising, logo/theme concept, graphic art design, announcements, brochures and Internet/Intranet copy. Procured and managed suppliers of custom tradeshow exhibits, food/beverage, exhibits, multi-media presentations, transportation, registrations, speakers, entertainment and related corporate branded merchandise.