Okay, let’s calculate. Dana has a mix of design skills, including logo design, art direction, and textile arts. She also has experience in retail and packaging design. Her education from the Fashion Institute of Technology suggests she has a solid foundation in design principles. Considering her skills and education, I'd estimate her hourly rate to be around $45, which is on the lower end for a designer with similar skills. However, her location in South Plainfield, New Jersey, might also impact her earning potential. Let’s assume she’s working in a smaller market, which could affect her rate.