Bio
Experience
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Director of Marketing
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May 2018 - Jan 2019
Retired.
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SmartPak
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Greater Boston Area
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Director Of Ecommerce
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2014 - 2018
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Greater Boston Area
Re-tooled online inbound channels of the largest equine e-commerce site into the company’s major growth engine. Revitalized User Experience (UX) testing to improve conversion. Refined and upgraded data collection for better understanding of cross-channel and cross-device attribution.• Grew online...
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EPS Communications, LLC
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Greater Boston Area
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Director of Marketing
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2006 - 2014
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Greater Boston Area
I transformed a small collateral design and production agency into award-winning, multi-channel,metrics-based marketing firm with an emphasis on research-based strategy and data.We produced award-winning programs in demand generation, content marketing, and lead production using a broad spectrum ...
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Education
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Massachusetts Institute of Technology
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Wayne State University
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