Experience

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  DDB Health New York

  • New York, United States

  • Creative

    • Nov 2023 - Present
    • New York, United States

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  Havas Health Plus

  • New York City Metropolitan Area

  • Creative

    • Apr 2023 - Jan 2024
    • New York City Metropolitan Area

    Hi. I'm an experienced copywriter and creative leader working at leading advertising agencies in New York and Chicago including DDB, Saatchi, Havas and Leo Burnett. I've created a wide range of communications from broadcast TV, print, digital and social advertising to emails, websites and company reports. Whether speaking to a consumer, B to B or healthcare professional audience I bring the skills ingrained in me by the teachings of Bill Bernbach, Leo Burnett, David Ogilvy and many of the great ad professionals I've had the privilege of working with. As an adjunct instructor at NYU and the Newhouse School at Syracuse University, I've honed my mentoring skills and have committed myself to shaping the future generation of ad leaders.

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  CultHealth

  • New York City Metropolitan Area

  • Creative Director

    • May 2022 - Nov 2022
    • New York City Metropolitan Area

    Creative director on a leading Parkinson's therapy

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  Havas

  • New York, United States

  • Creative Director

    • Nov 2021 - Jun 2022
    • New York, United States

    Created work for leading Type 2 diabetes and respiratory brands.

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  Saatchi & Saatchi Wellness

  • New York, United States

  • Creative Lead/Copywriter

    • Sep 2020 - Jan 2022
    • New York, United States

    Creative lead on an oncology brand tasked with launching a new patient support program, including brand exploratory, HCP and patient website redesign, video, digital and print marketing materials.

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  DDB

  • New York, New York

  • Creative Director

    • Jan 2013 - Sep 2020
    • New York, New York

    My mission is to defy convention, push the envelope and create work that is, in Bill Bernbach’s words, “impossible to ignore.” I've worked to help successfully launch an NYC youth marketing agency, created award-winning work for major national brands, led and managed creative teams, mentored talent, partnered with account teams and nurtured client relationships. I recently earned a masters degree in Digital Communications from the Newhouse School at Syracuse University, following Bernbach's directive to "Keep Yourself Fresh."

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  UPROAR!

  • New York, New York

  • Creative Director

    • Jan 2001 - Jan 2013
    • New York, New York

    Founding member and creative director of the New York office of this fledgling youth marketing company, a spin-off from DDB, and helped it grow into the largest youth marketing agency in the US. Created award winning campaigns for brands such as Trivial Pursuit, Scrabble, Playskool, and Tonka from Hasbro toys and Games as well as Merck's Singulair brand, Topps, Major League Baseball Players Association.

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  DDB

  • Creative Director

    • 1999 - 2001

    Creative Director responsible for all phases of creating work for clients including Merck’s Singulair, Hasbro Toys, Hershey’s Chocolates. - Developed national campaigns for Singulair from Merck. - Managed large portions of the Hasbro account. including Play Doh, Mr. Potato Head and Jurassic Park boy's toys.

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  Griffin Bacal

  • ACD/Copywriter

    • 1988 - 2000

    Developed an expertise in youth marketing at GBI working on Hasbro, Milton Bradley, as well as some very adult business like Sharp Electronics and CourtTV.

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  Saatchi & Saatchi

  • Senior Copywriter

    • 1983 - 1988

    Senior Copy Writer on Nabisco’s Chips Ahoy Cookies, Bubble Yum bubble gum, General Mills cereals –from Total to Cocoa Puffs, Ad Council’s Neighborworks.

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  Leo Burnett

  • Copy Supervisor

    • 1979 - 1983

    First spot for Pillsbury Cinnamon Rolls named one of Ad Age’s best spots of the year. Other clients included Kellogg’s cereals, Starkist Tuna, anything with a character/mascot.