Experience

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  All Channels Consulting

  • Greater Boston Area

  • Founder

    • Mar 2008 - Present
    • Greater Boston Area

    Developed a Consulting Practice which to date assisted 5 startup industry beverage companies. Setup activities related to “Go to Market” strategies and market distribution. Retained for product price definition, warehousing, manufacturing, and product presentations for trade events. Presented an...

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  PepsiCo - Pepsi Beverages Company

  • Eastern Half US

  • East Coast Key Account Manager

    • Aug 2007 - Jan 2008
    • Eastern Half US

    Managed and built the Naked Juice brand to key accounts in the East Coast. After PepsiCo acquired Naked Juice I helped the transition from Naked Juice to the Tropicana division.

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  Naked Juice

  • Manufacturing
  • 1 - 100 Employee

  • East Coast Regional Manager

    • Oct 2005 - Jul 2007

    From a base of zero, built Naked Juice Key accounts into a $55 million dollar business. I opened Costco (va.), BJ's Wholesale, Shop&Shop, Shaws, Hanniford, Tops, Boston University (food Service- Aramark), Harvard University (Food Service- restaurant associates), etc.Reccommended and had approved the 2pk extended life 32oz naked juice item (originally for Costco Northeast) that now is sold to every club in the US by pepsico

  • Key Account Manager Northeast

    • Jan 2002 - Oct 2005

    Key Accounts Manager Northeast 2002-2005Opened accounts in Northeast. Set up promotions and presented new items for Whole Foods accounts in Northeast. Achieved highest juice volume Direct Store Delivery (DSD) account in East at Boston University with $1,000,000. Opened distributors outside DSD network, including Guida Dairy, Seadog distributor, Mackin Dairy, and Great State Beverage. Setup corporate DSD accounts, including Harvard Business School, Harvard Medical School, Kings, D’Agostino, Barnes & Noble, 7-11, MIT, Raytheon, and Corporate Chef accounts

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  Advantage Sales & Marketing

  • Needham, Massachusetts

  • Account Manager

    • May 2000 - Dec 2001
    • Needham, Massachusetts

    Managed specialty food sales representation for 15 manufacturers. Coordinated manufacturer billing and commissions. Represented companies including; Lipton Specialty teas, Twinning Teas, Quaker specialty, Con Agra specialty, Lawries, Betty Crocker, and Old El Paso. Presented products to distri...

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  Unilever Bestfoods

  • New Jersey

  • District Sales Manager

    • Apr 1990 - Apr 2000
    • New Jersey

    CPC INTERNATIONAL, BESTFOODS SPECIALTY PRODUCTS USA Englewood Cliffs, New JerseyDirect Manager, Marketing Manager 1990-2000Recruited long-term employees. Managed five direct reports. Performed training, evaluations, and related activities. Designed Northeast territory as direct sales and esta...

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  American Home Foods

  • New Jersey

  • Market Manager

    • Jan 1986 - Mar 1990
    • New Jersey

    Coordinated and managed direct retail and wholesale sales. Directed personnel, time management, scheduling, sales goals, and training for five sales reports. Coordinated and managed direct retail and wholesale sales. Increased market sales from $12,000,000 to $17,000,000 during tenure.