Experience

• 

  Fama Pr

  • Vice President
• 

  fama PR, Inc.

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Vice President

    • Mar 2021 - Present

  • Account Director

    • Jun 2017 - Mar 2021

  • Account Manager

    • Jan 2013 - Jun 2017

• 

  ikaSystems

  • United States
  • IT Services and IT Consulting
  • 400 - 500 Employee

  • Senior Proposal Writer; PR/Content Manager

    • Aug 2011 - Dec 2012

    Responsible for the development, production and timely delivery of requests for proposals (RFPs), requests for information (RFIs) and internally produced sales-related documents for a rapidly growing software organizationLed the development of more than 50 sales proposals, representing more than $200 million in potential revenueLeveraged excellent written and oral communication skills to coordinate with sales executives, technical leadership and executive management to position products as solutions supporting prospects’ business needsMaintained responsibilities for all public relations, external communications and content creation as the sole PR contact for the company

  • Public Relations / Content Manager

    • Oct 2010 - Dec 2012

  • PR / Content Manager

    • Oct 2010 - Aug 2011

    Fostered relationships with key media, analyst and influencer contacts through proactive, reactive and news-driven outreach to business, IT and vertical media, resulting in coverage in outlets including Healthcare IT News, FierceHealthPayer, Healthcare Payer News and Mass High TechCreated all internal and external communications content, including surveys, case studies, bylined articles and web site copyDeveloped targeted bi-weekly email campaigns for marketing and lead generation, resulting in a 30%+ increase in web site traffic and a 50% increase in requests for proposals from 2010 to 2011

• 

  LEWIS PR

  • United Kingdom
  • Advertising Services
  • 700 & Above Employee

  • Account Manager

    • May 2007 - Oct 2010

  • Account Manager

    • May 2007 - Oct 2010

    Managed up to six accounts at a time, including Micro Focus, Progress Software, Equinix and EMB, developing strong organizational skills to balance multiple accounts and priorities simultaneouslyLed development of long-term PR strategy, product launches, press and analyst tours, proactive media campaigns, press release calendars, social media strategies, customer reference programs and trade show coordinationTranslated complex technology jargon into media-friendly messages, delivering steady streams of on-message coverage in IT, trade and business publications across a diverse client base ranging from established public companies to emerging start-ups in areas including healthcare, financial services, cloud computing, COBOL, application development & modernization, infrastructure software and SOAActed as primary contact for clients across international and US accounts, managing relationships with C-level executives, product development / management and customer spokespersons Created and managed account services budgets ranging from $7,000 to $20,000 per month, managing approximately $60,000 of business per monthManaged six direct reports: set short and long-term objectives, overseeing day-to-day activities and career development

• 

  Lois Paul and Partners

  • Senior Account Representative

    • Apr 2003 - May 2007

  • Senior Account Representative

    • Apr 2003 - May 2007

    Managed speaking opportunity, award, analyst relations, proactive outreach, rapid response and editorial calendar programs across my account baseReceived three promotions in three years, rising from entry-level intern to senior account representative with manager-level responsibilities across my client baseManaged Lois Paul & Partners’ Peer Training Program, an informal professional development program for non-managerial employees

• 

  PAN Communications

  • Junior Associate

    • 2002 - 2002