Okay, so Dan has a broad set of skills, including sales, marketing, and leadership, which are valuable in many industries. His experience in customer service and time management also suggests he can handle multiple tasks. However, his rate is likely on the lower side due to the lack of specific industry experience or technical skills like software development or engineering. Average sales professional rates in the US range from $50 to $150 per hour, depending on experience and location. Given Dan's skills and location, a rate of $75 per hour seems reasonable, but it's on the lower end of the spectrum.