Okay, let’s tackle this. So Dan Bird has 32 years of experience in the printing industry, which is a long time. He’s an owner of two companies, which suggests he’s a leader and has a strong network. Skills like sales management, marketing strategy, and lead generation are in demand. However, the printing industry is highly competitive, and rates can vary. Considering his experience and skills, I would estimate his hourly rate to be around $125, which is on the lower end of the scale. This is because the printing industry has a lot of specialized skills, and rates can vary depending on the specific service or product. For example, someone with similar experience in a different industry might charge more. But based on the information provided, $125 seems like a reasonable estimate.