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Dan Armitage profile image

Dan Armitage

Senior Product Category Manager at Allpack
Intro Book
Seasoned product manager driving business growth and product development.
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Location
Walsall, England, United Kingdom, GB
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Bio

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Dan Armitage is a seasoned product manager with 10+ years of experience in driving business growth, strategic planning, and product development across multiple categories. He has a strong background in managing customer accounts, sales process, and negotiations. Dan holds a Bachelor of Science degree in Sport Coaching from Sheffield Hallam University and has experience in key account management, brand strategy, and product portfolio development.

Experience

  • Allpack
    • United Kingdom
    • Packaging & Containers
    • 200 - 300 Employee
    • Senior Product Category Manager
      • Feb 2024 - Present

      Leading a team to deliver effective strategic planning and development of product and product solutions across multiple categories. Maximizing sales and profitability by ensuring that the right products are available at the right time and in the right quantities.

    • Product Category Manager
      • Jul 2021 - Feb 2024

      Strategic planning of a £12m Category with multiple product categories. Supporting new product development to meet customer demands and drive business growth. Including production planning, data management and global strategic sourcing.

  • Maudesport
    • United Kingdom
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Nov 2019 - Jun 2021

      Driving force behind the Brand strategy and development of new and existing product portfolio. Responsible for the development of strategic campaigns to target markets, market research and brand analysis.

    • Buyer
      • Mar 2019 - Nov 2019

      Secondment and dual role with BDM role. Responsible for the strategic procurement of sports product while maintaining good stock levels to meet seasonal demand.

    • Trade, Leisure Key Accounts and Business Development Manager
      • May 2014 - Nov 2019

      The driving force behind generating new sales leads and contacts in the Leisure & Trade Sectors, while maintaining and developing the current customer relationship though key account management. Offering excellent knowledge and service providing sports equipment and clothing.

  • WF Education Group
    • Product Manager - Sport
      • May 2014 - Jun 2021

      Product Manager for Maudesport brand.

  • H & V Controls
    • Area Sales Manager
      • Oct 2012 - May 2014

      Responsible for the Management of 70 customer accounts across the Midlands and Wales. Managing the sales process and negotiations to a successful conclusion. Successfully grew the designated area including growth through new business.

  • DASH
    • Playworker
      • Oct 2011 - Jun 2012

  • Arches School Sport Partnership
    • Casual Coach
      • May 2011 - Jun 2012

Education

  • 2009 - 2012
    Sheffield Hallam University
    Bachelor of Science (BSc), Sport Coaching
  • 2004 - 2009
    Wolgarston High School
    GCSE, English Language

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Industry Focus. “Packaging & Containers”

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