Experience

• 

  ARIC SA

  • Aubervilliers, Île-de-France, France

  • Product Range Manager

    • Jan 2020 - Present
    • Aubervilliers, Île-de-France, France

• 

  ARIC Suisse

  • Genève, Suisse

  • Country Manager ARIC SUISSE - Développement international

    • Feb 2021 - Present
    • Genève, Suisse

• 

  Quechua, hiking & outdoor sporting goods. Decathlon Group

  • Domancy

  • Dialogue Leader / CRM

    • Jul 2019 - Jan 2020
    • Domancy

• 

  Indépendant

  • Consultant Marketing / Communication / Stratégie digitale

    • Jan 2019 - Jun 2019

• 

  Girard Sudron

  • Geneva / Paris

  • Marketing Director / Country Manager / Board Member

    • Jul 2012 - Dec 2018
    • Geneva / Paris

    Marketing: Define and manage the complete brand strategy in terms of market, distribution channel and product- Repositioned GS Brand to High End product with a new visual identity, create the guidelines - Developed a second Brand, EcoWatts, for Retail Channel with an adapted complete product range- Implemented the customer segment strategy, and benchmark competitors as per the multiple sales channels- Created and leaded all promotional campaigns on-line and off-line- Define all support and deployment strategy, included the brand and visual identity guidelineCommunication: Manage all communication supports such as Catalogs, Leaflet, ILV, Websites, Social networks, Fair- Implemented 5 websites, in 5 languages: more than 1200 on-line orders for the first years- Created and leaded the communication budget with direct report to the board- Created the KPI and report for the board and subsidiaries- Coordinated and managed a team of 8 people: 3 in France, 5 in IndiaProduct: Developed 3 product range, and follow-up with the supplier and factories- Launched each year 3 major product catalogs, to present more than 2’500 products, in 5 languages- Defined and find the corresponding product / supplier: Target price, Specifics needs, improvement- Benchmarked competitor’s product strategy for 3 segments, and create a factories database- Managed a team of 3 Category Manager in France, and a purchase office of 5 people in ChinaManagement: Worked with the board to take consequent Market share, with high level of Margin, on all channels- Key account management for biggest customers and prospects- Created Marketing budget for the group, and Switzerland budget- From 0 to 2.4 million CHF annual turnover in Switzerland in 4 years with customer such as SIG, SIL, Migros, UNO, Etc- 20% average turnover growth for the group the last 5 years

• 

  Cross Systems

  • Genève, Suisse

  • Project Manager WEB & E-Business

    • Aug 2011 - Jul 2012
    • Genève, Suisse

    Business development: Involved with the sales team to sell projects and TMA- Successfully developed and retained a client portfolio (CGi Immobilier, Shiseido, NTN-SNR, USPI)Management: Defined customer specifications, and organized digital team - Ran results-oriented digital marketing strategies (Brand campaign, media planning, Websites, SEO, SEM, etc)- Reaching out to new business opportunities- Managed a team of designers, developers, community and content manager

• 

  Action Marketing

  • Combloux

  • Project Director WEB & ASP - CEO

    • Oct 2008 - Sep 2011
    • Combloux

    - Management d'une équipe de 6 personnes (dont 3 Freelances)- Développement de sites Internet avec les technologies PHP, MySQL, Action Script, Javascript, AJAX.- Création et développement de logiciel sur mesure en ASP (Application Service Provider).- Création, développement et management de logiciel CRM / GRC (plusieurs centaines de milliers de contacts gérés)- Définition des stratégies de hosting

• 

  Mairie de Megève

  • Megève

  • Chef de Projet WEB et IT

    • 2006 - Oct 2008
    • Megève

    - Gestion du site Internet (CMS B&D, PHP/MySQL)- Création d'un site intranet, avec connecteur SSO lié au LDAP (Active Directory)- Gestion de la création d'une charte graphique complète (Logo, Template papier, etc)- Gestion en équipe du Parc Informatique (environ 150 postes, 10 serveurs)- Gestion du projet de déploiement d'un réseau métropolitain inter-site en fibre optique et Wimax (Définition des besoins, appel d'offre en marché public, définition des grilles de sélection, etc)

• 

  SAVOIE MONT BLANC TOURISME

  • Annecy

  • Chef de projet WEB & E-marketing

    • 2005 - 2006
    • Annecy

• 

  Office de tourisme de Combloux

  • Combloux

  • Chargé de Projet WEB - Stage

    • Apr 2004 - Mar 2005
    • Combloux

    - Refonte du site Internet- Mise en place d'un CMS- Création et installation d'un outil de CRM (PHP / MySQL)- Mise en place d'un suivi statistique (Google analytics)