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Damian Guiney is a seasoned marketing professional with a strong background in digital strategy, online advertising, and integrated marketing. With over 20 years of experience, he has held various leadership roles in companies such as Isobar, Online Circle Digital, and Creature Technology Co. He has a Graduate Diploma in Web Computing from RMIT University and a Bachelor's degree in Economic History from Monash University.

Experience

    • Australia
    • Entertainment Providers
    • 1 - 100 Employee
    • Director, Partnerships & Development
      • Oct 2022 - Present

    • Director, Strategic Projects
      • Mar 2021 - Oct 2022

      With the return of Tim Rolfe to the GM position after an extended break, my role as Acting GM has come to an end after almost two years. I have moved into a strategic projects role at CTC and look forward to a few more years of dinosaurs and dragons!

    • Acting General Manager
      • Apr 2019 - Mar 2021

      I was brought in as the Acting General Manager at Creature Technology to cover the extended health break of the GM. After almost two years, the main man is back at the helm of the business, and I have moved into a strategic projects role to continue my association with the company.

  • Online Circle Digital
    • South Melbourne, Victoria, Australia
    • General Manager
      • Dec 2017 - Mar 2019
      • South Melbourne, Victoria, Australia

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • General Manager Canberra
      • Jan 2015 - Sep 2017

      As General Manager, Canberra, I was responsible for the profitability and overall health of Isobar’s offering in the ACT. In the three years I was in this role I maximised the profitability of the Canberra office through a combination of: - Identifying and winning profitable new business, - Mentoring valued team members, - Replicating successful processes, partnerships and business strategies from our Melbourne office in the Canberra office, - Building closer ties between the Canberra and Melbourne teams ensuring efficient management and production of outputs.The role of General Manager, Canberra involved spending two days per week on the ground in Canberra and three days per week in the Isobar Melbourne office.

    • Commercial Director
      • Jan 2014 - Jan 2015

      As Commercial Director I continued to be responsible for new business activity, including pitches and tenders. I was also tasked with compliance and ensuring Isobar’s contractual framework, comprising service agreements, retainers and project documentation, were fit-for-purpose in a commercial and legal sense. I worked closely with our legal team to draft and roll out a set of processes and documentation that will serve Isobar for the next decade.

    • Business Development Director
      • Jan 2012 - Jan 2014

      As Business Development Director I was primarily responsible for attaining new business and building relationships across the Dentsu Aegis Network, particularly as it related to revenue generating opportunities.This period was one of accelerated growth for Isobar and I was often responsible for coordinating pitch teams and managing the pitch process. As an accomplished presenter and public speaker I was an integral member of many successful pitches, often as pitch leader, and we won many pitches over this period under my guidance.

    • Group Account Director
      • Oct 2009 - Jan 2012

      As a Group Account Director at Isobar I was responsible for the health and profitability of a suite of key accounts and the welfare of the employees working on those accounts.

    • Senior Account Director
      • Oct 2006 - Oct 2009

      As a Senior Account Director I was responsible for developing and managing a number of key accounts in the Isobar portfolio.

    • Senior Producer
      • Mar 2006 - Oct 2006

      As a Senior Producer at DTDigital I was responsible for a number of key accounts and projects and the profitability of them. My tenure at DT was brief as I received an offer of employment from Isobar that I couldn’t refuse.

    • Project Manager
      • 2001 - 2006

      Commercial Interactive Media (CIM) was a pioneer in the Melbourne digital scene, developing and selling content management and email marketing solutions long before they were the ubiquitous digital marketing technologies they are today. I joined CIM straight out of my postgrad in web computing at RMIT and was immediately tasked with managing a number of web builds that were in progress or due to start. Shortly thereafter I was managing the largest accounts and projects in the business and was responsible for Mazda Australia’s digital presence, one of the earliest fully content managed, integrated marketing platforms developed in Australia.

Education

  • 2000 - 2003
    RMIT University
    Graduate Diploma, Web Computing
  • Monash University
    Bachelor's degree, Economic History
  • Xavier College

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Industry Focus. “Entertainment Providers”

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