Okay, let’s tackle this. So Dale has a broad skill set with experience in strategic planning, team building, and new business development. He also has a background in management consulting and sales management. Location is Franklin, Wisconsin, which is a mid-sized city in the US. Industry demand for professionals with his skill set is moderate. Considering his skills and location, I’d estimate his hourly rate to be around $125, which is in line with national averages for professionals in similar roles and industries.