Okay, let’s tackle this. So Dale Edly has 42 years of experience in the hospitality industry, which is a long time. Typically, event management professionals with this level of experience can charge around $25-$50 per hour. However, considering his extensive experience and the fact that he has held key roles in companies like Art Craft Display, Inc., I would estimate his hourly rate to be around $75. This is slightly above the average, but it's not unreasonable considering his expertise and the value he can bring to clients.