Experience

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  K2 Systems US & MX

  • Senior Marketing Manager, North America

    • Jan 2022 - Present

    - Successfully transitioned from the role of US Marketing Manager to the position of Senior Marketing Manager, with expanded responsibilities overseeing marketing initiatives for both the US and Mexico/Latin America markets.- Collaborated closely with the executive team to gain a deep understanding of business objectives, enabling the development of effective marketing strategies and campaigns to achieve those goals.- Implemented a proactive approach to gain insights into customer perspectives by personally visiting job sites and participating in PV training courses, enhancing the marketing team's understanding of our products and customers.- Led strategic planning and execution for the US and LATAM markets, resulting in increased brand awareness and market penetration.- Developed and implemented comprehensive marketing and product launch plans for both markets.- Managed internal and external communications, including brand awareness and engagement, market research, public relations, media relations, digital marketing, and strategic partnerships.- Collaborated cross-functionally with other teams to deliver effective promotion strategies, marketing materials, and press materials.- Cultivated strong relationships with key external stakeholders and partners to drive business growth.- Built and led a high-performing team, fostering a culture of motivation and collaboration.- Maintained K2's corporate identity, ensuring consistency and appropriateness of voice across all channels.

  • Marketing Manager

    • Nov 2018 - Jan 2022

    - Managed all aspects of marketing for the US market, overseeing a comprehensive range of marketing activities.- Conducted a thorough audit of our social media presence and implemented a strategy to create consistent content across all platforms, resulting in increased data insights into audience engagement.- Orchestrated and coordinated various events, ranging from internal parties to our flagship trade show, ensuring seamless execution and maximizing brand visibility.- Took charge of creating and updating all product documentation and website information, ensuring accuracy and relevancy of content.- Maintained brand consistency by overseeing the development and management of templates, enabling the office to align with our corporate brand.- Developed and managed budgets based on data-driven insights, optimizing resource allocation and achieving cost savings.- Designed compelling email and CRM communications, driving engagement and conversion rates.- Led a successful rebranding initiative, transitioning the company from Everest Solar Systems to K2 Systems.

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  Camp Walt Whitman

  • Piermont, New Hampshire

  • Photographer

    • Jun 2018 - Aug 2018
    • Piermont, New Hampshire

    - Captured photos of campers and documented various camp events.- Posted daily pictures for parents to view and created an end-of-summer slideshow.- Taught weekly photography classes, imparting essential skills to campers.

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  U.S. Department of Veterans Affairs

  • Flagstaff, Arizona, United States

  • Video Editing Intern

    • Aug 2017 - Jun 2018
    • Flagstaff, Arizona, United States

    Produced videos showcasing individual veterans and veteran organizations making a positive impact in their communities.

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  America’s Got Talent

  • Phoenix, Arizona, United States

  • Production Assistant

    • Feb 2018 - Feb 2018
    • Phoenix, Arizona, United States

    Assisted with recording auditions during AGT's stop in Phoenix for review by producers.

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  Northern Arizona University

  • Flagstaff, Arizona, United States

  • Teachers Aide

    • Aug 2017 - Dec 2017
    • Flagstaff, Arizona, United States

    Served as a TA for German 101 at Northern Arizona University.

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  Olive Garden

  • Flagstaff, Arizona, United States

  • Server

    • Feb 2016 - Feb 2017
    • Flagstaff, Arizona, United States

    Provided excellent customer service as a server, ensuring a positive dining experience.

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  La Radioneta

  • Valparaíso, Chile

  • Intern

    • Jun 2015 - Aug 2015
    • Valparaíso, Chile

    Took photos and wrote about local issues, including women protesting machismo and fishermen rioting for higher pay.

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  Cafe Rio Mexican Grill

  • Flagstaff, Arizona, United States

  • Cashier

    • Sep 2014 - May 2015
    • Flagstaff, Arizona, United States

    Managed cash transactions, packaged food to go, and maintained restaurant cleanliness.

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  Media PRO Productions

  • San Diego, California, United States

  • Intern

    • Sep 2013 - Feb 2014
    • San Diego, California, United States

    Assisted with filming and editing videos for various clients.

• 

  Brigantine Seafood

  • Poway, California, United States

  • Hostess

    • May 2013 - Sep 2013
    • Poway, California, United States

    Welcomed and seated guests, ensuring their satisfaction and fostering repeat business.