Okay, let’s tackle this. So Dain Richie has 39 years of experience in the trade show industry, which is a long time. He has a broad range of skills, including exhibit design, marketing communications, and creative direction. Location is Indian Trail, North Carolina, which is a mid-sized city. Industry demand for trade show experts is moderate to high. Considering his experience and skills, I would estimate his hourly rate to be around $150. This is slightly below the national average for trade show managers, which is around $200-$250 per hour. However, Dain's experience and expertise in creative direction and graphic design may justify a lower rate. Some trade show managers with similar experience can earn $100-$150 per hour, so $150 seems reasonable.