Experience

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  TEAM Marketing AG

  • Lucerne, Switzerland

  • Global Partnerships | UEFA Champions League

    • Jul 2018 - Present
    • Lucerne, Switzerland

    TEAM Marketing AG, a leading full-service international sports marketing agency and trusted partner of UEFA. In my role, I have the privilege of driving commercial value from prestigious tournaments such as the UEFA Champions League, Europa League, Conference League, Futsal, Youth League, and eChampions League. • Ensuring the delivery of in-stadium LED and Virtual Board rights for sponsors, maximizing visibility and impact within the stadium environment. • Effectively integrating sponsor billboards (BSP) within the programming of official broadcasters, enhancing brand visibility and exposure during the broadcast. • Ensuring prominent sponsor inclusion through onsite event branding across various touchpoints, including backdrops during flash interviews, press conferences, mixed zones, dugouts, match tickets, and electronic scoreboards. • Facilitating the provision of match tickets and hospitality passes for UEFA hospitality facilities, ensuring a seamless and exceptional experience for guests.• Activating holistic campaigns with multiple touchpoints (organic social, paid media, email marketing, digital ads, and web/app) to optimize sponsor value and enhance overall effectiveness. • Providing comprehensive consultation for sponsor-related promotions, ensuring strict adherence to guidelines regarding the utilization of UEFA intellectual property and match footage.• Finding synergies between sponsors and the UEFA Innovation Hub for future-proofing UEFA and value-add for sponsors.• Excelling in spearheading projects and initiatives featuring UEFA Legends to effectively promote sponsor initiatives globally, with a focus on consumer-facing, B2B, and CSR activities.• Driving the advancement of entertainment and fan engagement at the UEFA Champions Festivals through innovative and enriched programs. Leveraging the full potential of the local community, associations, sponsors, and charities to maximize participation.

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  ADO Den Haag

  • The Hague, South Holland, Netherlands

  • Marketing Project Manager

    • Jan 2017 - Oct 2017
    • The Hague, South Holland, Netherlands

    ADO Den Haag is a professional Dutch football club based in The Hague. In my role, I collaborated closely with the Marketing Director on a project with a maximum duration of 10 months, aimed at elevating the stadium fan experience (15,000-capacity) and enhancing engagement for the future.• Conducting market research and competitive analysis to identify trends, best practices, and opportunities for fan engagement, drawing insights from other professional football clubs and sports organizations to inform and optimise our strategies. • Lead and coordinate fan engagement initiatives to enhance the club’s relationship with supporters, including planning and executing marketing campaigns, events, and promotions. • Collaborating with cross-functional teams, including marketing, social media, and community outreach, to develop and implement strategies that drive fan attendance, loyalty, and participation in club activities.

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  Dutch Lions Capital Group B.V.

  • Dayton, Ohio, United States

  • Marketing Manager

    • Jan 2016 - Dec 2016
    • Dayton, Ohio, United States

    Dayton Lions Capital Group has started and has ownership in nine Dutch Lions FC clubs in the USA: Dayton, Houston, Cincinnati, Florida Gulf Coast, New York, Miami, Chicago, Oceanside, Washington, and East Atlanta. In my role, I am developing the commercial strategy, operations, and youth academy.• Identifying and securing new sponsorship deals, contributing to revenue growth, and maintaining existing long-term partnerships with key sponsors.• Delivering dynamic matchday experiences and fan engagement initiatives, enhancing the stadium atmosphere through coordinated pre-match and halftime entertainment, giveaways, and interactive activities.• Conceptualizing and executing community outreach programs in collaboration with local schools and organizations, including football camps and clinics, aimed to promote the sport among the youth. Client portfolio: Coca-Cola, Chipotle, Mike Sells, PIADA Italian street food, and Nike.

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  FC Dordrecht

  • Dordrecht, South Holland, Netherlands

  • Professional Football Player

    • Jul 2013 - Jul 2014
    • Dordrecht, South Holland, Netherlands

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  NAC Breda B.V.

  • Breda, North Brabant, Netherlands

  • Professional Football Player

    • Jul 2011 - Jul 2013
    • Breda, North Brabant, Netherlands

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  ADO Den Haag

  • The Hague, South Holland, Netherlands

  • Professional Football Player

    • Jul 2005 - Jul 2011
    • The Hague, South Holland, Netherlands