Bio
Experience
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Hotel Management Magazine
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Mid West to West Coast Region
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Director of Business Development
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Oct 2012 - Present
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Mid West to West Coast Region
- Strategic Consulting, generate business marketing plans for vendors in the hospitality market to align with Hotel Management and/or Hotel Design magazines' distribution. - Business development for print and web advertising.- NATHIC-develop sponsorships to this investment/development conference.
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Hotel Interactive
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Smithtown, NY
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National Sales Director
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Sep 2011 - Sep 2012
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Smithtown, NY
Generated over $1.7 million in contracts in first ten months. Exceeded company's expectations in bringing in new business. Exceeded goals on renewal business at every BITAC event.Top sales producer for the new HI Connect Design Event, generating over $750K.Managed and worked in tandem with 12 designers for HI Connect Design to help accomplish their design goals.
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Eastern Sales Manager
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Sep 1989 - Sep 2011
Responsible for selling integrated marketing programs incorporating print, interactive and event marketing/conference sponsorship strategies for the hospitality market.Traveled to customer sites and trade shows to make formal presentations at the client and agency levels to all business-to-business suppliers that vendor to the Lodging industry. Major accounts include Starwood, HBO, DuPont, Wyndham and Marriott. Have about an 85% closer rate to presentations made.Recognized by management as a producer who can take a new product launch and generate strong revenues for the company from the start.Consult with clients on well-rounded, multi-platform marketing plans by drawing on my 20+ years of industry expertise.Mentored other sales people to train them on the magazine and the industry.Major Accomplishments:Consistently the top producer in ad pages and online revenue (avg. 60%+ of total monthly ad revenue for the magazine and www.LHonline.com), as well as being the top revenue producer for conference sponsorship sales. Resulted in a strong share of market versus the competition and exceeding sales goals which grew my territory by more than 330%Average annual billings exceed $1.65MM with more than 800 companies to manage ranging from Fortune 500 companies to small businesses.Developed new products based on market intelligence gathered by researching customer's needs and the competition and generated an additional $180,000/year from sponsorships.
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District Sales Manager
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Jan 1984 - Sep 1989
Responsible for selling print advertising programs for the hospitality market.Made formal presentations at the client and agency levels to all business-to-business suppliers that vendor to the Lodging industry.Covered all accounts in the Northeast and was approached by Lodging Hospitality based on my reputation and success.Major Accomplishments:Increased revenue and consistently maintained 40%+ share of market versus industry competitors.Built solid relationships with my clients that ultimately led to my being recruited to work for Lodging HospitalityAT&T Opportunity Calling (division of; This was a discount program offered to AT&T's top customers as a way to say thank you. It required door to door selling to retail merchants both in foodservice and entertainment to get them to offer a discount to their customers. Started as one of 10 representatives as a Local Marketing Manager covering Boston and New York City. Promoted to Eastern Regional Manager for the next two years managing four sales reps while still selling in my own territory. Promoted to National Sales Manager selling to only national accounts like Dunkin Donuts and Kodak.
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Education
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1980 - 1984BS in Business Economics
BS, Business Economics -
College at SUNY Oneonta
Bachelor of Science, Business Economics
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