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Cynthia Serna is a seasoned communications specialist with 7+ years of experience in public relations, marketing, and event management. She has worked with various organizations, including Coachella Valley Water District, College of the Desert, and Agua Caliente Band of Cahuilla Indians. Cynthia holds a Bachelor's degree in Public Relations from California State University, Fullerton.

Experience

    • Communications Specialist
      • Apr 2023 - Present
    • United States
    • Higher Education
    • 700 & Above Employee
    • Public Relations Specialist
      • Apr 2019 - Mar 2023

    • Outreach Specialist
      • May 2016 - Apr 2019

      • Use public relations and digital marketing efforts to share information with the community about College of the Desert’s programs and degrees• Spearhead efforts for marketing content creation and distribute promotional content through fliers, brochures, email blasts and photo/video projects• Build and distribute program quarterly newsletters according to event calendar• Produce weekly social media content to Facebook page, prepare responses to messages from audience, and provide engagement reports as directed • Maintain print files for brand collateral and order reprinting• Conduct edits on program website, serve as department proofreader, update event calendars, and oversee promotional e-newsletter and email databases • Help put on EDGE Program events by assisting in the planning process, event coordination aspects, creating day-of timelines and assigning schedules• Assist in the production of COD branded program presentations and workshops

    • Professional Freelance Writer
      • Oct 2015 - Dec 2020
      • Palm Springs, CA

      • Contribute to the Greater Palm Springs CVB website by producing informative pieces that highlight the region to attract valley tourism, bookings and travel• Responsible for the copywriting, editing, photography, research and interview process of each blog article assigned by Director of Digital...

    • Marketing Consultant
      • Sep 2017 - Dec 2017
      • Palm Desert, CA

      • Implemented long-term and short-term marketing and communications strategies as assigned by Director of Research• Maintained presence on social media channels like Facebook, Instagram and Twitter that increased page following over the course of a three-month period• Created and updated layouts ...

    • Youth Activities Coordinator/Administrative Assistant
      • Feb 2014 - May 2016
      • Palm Springs, CA

      • Planned and executed all tribal youth leadership activities, volunteer efforts, fundraisers, and travel arrangements to cultural events for group members• Developed and edited content for tribal newsletters and fliers with the use of computer programs like InDesign and Publisher for promotional...

    • Marketing/Social Media Specialist
      • Apr 2013 - Oct 2013
      • Palm Springs, CA

      • Took charge of all company advertising, marketing, and social media efforts by collaborating with wedding publications, contractors and print/web editors, to showcase Artisan’s work, brand and design• Composed appropriate written content for company social media channels that include Facebook, ...

    • Special Events Coordinator
      • Jan 2013 - Apr 2013
      • Rancho Mirage, Ca

      • Worked with casino representatives and well as outside vendors to provide daily and monthly events and promotions for casino guests• Verified production specs for marketing collateral, oversaw design aspects of event invitations and mailers, and handled PO’s for department invoices• Updated act...

  • Jones Agency
    • Palm Springs, Ca
    • Public Relations Intern
      • Oct 2012 - Dec 2012
      • Palm Springs, Ca

      • Produced press materials for agency clients such as press releases, fact sheets, media alerts, and news pitches• Coordinated news media coverage & interviews conducted for clients• Assisted with client-agency relationship and tended to client needs

    • Marketing & Public Relations Intern/Tour Guide
      • Jun 2011 - Sep 2012
      • Rancho Mirage, CA

      As an intern, I provided assistance to the public affairs department and received hands-on experience in marketing. In addition, I maintained a clipping book, kept track of inventory and helped to develop Spanish newsletters I also worked with department staff to coordinate printing & web sit...

    • Marketing and Communications Intern
      • Jan 2012 - Jun 2012
      • Long Beach, CA

      -Served as a PR Assistant to Brian Szczerbinski for 2012 Summer Games-Wrote fact sheets for various SOSC events and conduct research to update SOSC web pages-Sent out press releases to the media and create media lists for several SOSC regions-Took part in PR and Developmental meetings for the pla...

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Vice President
      • May 2011 - May 2012

      -Participated in ReadyOC Campaign at the Honda Center for Westbound Communications-Wrote blogs for Hollywood Music in Media Awards-Promoted Singles Mingle event for WAKA Kickball to expose the organization to more participants-Organized the Titan Pub Crawl for CSUF students by collaborating with several Downtown Fullerton restaurants to put on the event

    • Titan PR Coordinator
      • Oct 2010 - May 2011

      Member of the California State University, Fullerton Titan PR Group-a student run PR firm on campus-Wrote pitch letters to bloggers about Motorcycle Charity Associates’ event in Hollywood-Volunteered at Hollywood Music in Media Awards in Hollywood and slated guests down the red carpet -Checked in guests at Fashion Minga & worked with Marina V. by pitching her to indie music blogs

    • Reading/Math Tutor and School Provider Fair Representative
      • Jan 2009 - May 2012

      -Served as a company pre-tester and post-tester-Tutored kids in reading and math between the grades of kindergarten to senior year-Was in charge of their progress-Wrote progress reports about their progress-Presented company tutoring programs to parents at tutor provider fairs at various schools ...

  • Palm Springs Art Museum
    • Palm Springs, CA
    • Intern for Marketing Communications
      • Aug 2010 - Aug 2010
      • Palm Springs, CA

      -Contacted publications to confirm contact information-Updated media database and wrote press releases for selected events at the Palm Springs Art Museum

Education

  • 2008 - 2012
    California State University, Fullerton

Suggested Services

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Industry Focus. “Public Relations and Communications”

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