See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Cynthia Ross Lauer is a seasoned professional with expertise in program management, marketing, and event planning, having worked in various roles at Babson College, Addiction Prevention Inc., Boston College, and the Lewis H. Latimer Foundation.

Experience

    • Manager, Institutional Accounts, College Marketing
      • Oct 2011 - Apr 2015

      * Promote key institutional events/programs critical to the College's efforts to build reputational capital and engage its networks. * Collaborate with key stakeholders (internal and external) to build brand, engage multiple audiences, and support the revenue generating goals associated with designated institutional marketing initiatives. * Develop processes and tools to enable institutional clients to most efficiently and effectively promote their programs and events.* Recommend strategies and tactics to achieve the desired results and manage the creation of associated promotional communications across all production platforms.

    • Project Manager, Marketing Programs
      • 2008 - 2011

      * Plan and implement promotional efforts for large institutional events/initiatives that require collaboration among multiple programs and/or constituencies across campus and target multiple external and internal audiences. * Assess and manage marketing projects commensurate with institutional branding and strategy.

    • Marketing Operations Coordinator
      • 2006 - 2008

      * Managed College Marketing administrative operations. * Coordinated and executed the Babson F.W. Olin Graduate School of Business advertising campaigns.

    • Administrative Assistant to VP, College Marketing
      • 2002 - 2006

      * Managed administrative support for the VP of Marketing, a cabinet-level member of the college's executive governing team. * Copy wrote and managed the production of the college's annual report--the President's Report.

    • Program Administrator
      • 1995 - 2000

      Managed, developed, and promoted the delivery of conferences to support substance-free students in middle schools and high schools throughout the state of Massachusetts.

    • Assistant Director, Administration, Graduate Programs
      • 1979 - 1983

      * Managed the business operations for Boston College's graduate school programs in religious education and pastoral ministry. Responsibilities included fiscal management, supervision of 6 staff members, program promotion, and collaboration with other university departments.* Efforts resulted in increased enrollment, student satisfaction with programs, and attraction of high-quality faculty.

    • Assistant, College Controller
      • 1977 - 1979

      Managed the accounting and monitoring of expenditures in the University's restricted gift funds, among other administrative duties.

    • Assistant to the Controller
      • 1977 - 1979

      Managed the accounting and monitoring of expenditures in the University's restricted gift funds, among other administrative responsibilities.

    • Marketing Coordinator
      • 1975 - 1977

      Research marketing data to support the foundation's minority-owned business clients.

Education

  • 1977 - 1978
    Boston College - Carroll School of Management
    graduate-level courses in business administration
  • 1968 - 1972
    Boston College
    B.A., History

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Professional Training and Coaching”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles