Experience

• 

  Boston Public Schools

  • Roxbury Crossing, Massachusetts, United States

  • Adult Education Instructor / Student Support Specialist

    • Feb 2021 - Present
    • Roxbury Crossing, Massachusetts, United States

    Instructor for adult students studying in a high school diploma program. Support for students in independent study online programs and assessment.

• 

  East Boston Harborside Community Education Center

  • East Boston, MA

  • Adult Education Instructor & Assessment Specialist

    • Dec 2013 - Feb 2022
    • East Boston, MA

    Develops and implements curriculum that adheres to Massachusetts College and Career Readiness StandardsDelivers instruction in English Language Arts, Math, Science and History to a diverse group of adult learners in order to prepare them to pass a high school equivalency exam. Mentors students to...

• 

  MathWorks

  • Senior Social Media Manager

    • Aug 2016 - Mar 2018

    Educates and collaborates with business leaders and subject matter experts to identify how social media can best support ongoing campaigns and projectsMonitors and analyzes existing and new social media channels to identify trends and their impact on the company brandsConsults with global field o...

• 

  Cengage Learning

  • United States
  • E-Learning Providers
  • 700 & Above Employee

  • Digital Marketing and Social Media Manager

    • May 2012 - Apr 2016

    Created and implemented a social media strategy that increased engagement by 737% year over year.Increased awareness and demand for Cengage Learning solutions among new and current customers through social media, web sites and search engine marketing. Collaborated with stakeholders throughout the organization on social media best practices to achieve cohesive campaign management and branding. Initiated social media metrics reporting in order to analyze and improve performance.

  • Marketing Manager, World History & Western Civilization

    • Jul 2011 - May 2012

    Led the go to market strategy for transition from print to value-added digital and custom solutions for the history academic market

• 

  Grand Circle Corporation

  • United States
  • Leisure, Travel & Tourism
  • 700 & Above Employee

  • Director - Web, Email & Social Media Marketing

    • Jan 2010 - Sep 2011

    Responsible for social media strategy and brand positioning of a multi-million dollar travel company.Strategized on how to use Facebook to engage customers, create brand loyalty and drive visitors to company websiteDeveloped strategic plan to drive traffic to website by using email, social media, SEO and paid search tacticsUsing site metrics data, developed content strategy for web and email by using both soft content and value messaging in order to drive traffic to the site, maximizing click-through rate and visitor’s time on siteDirected team of developers, writers, designers, email producers and account managers to drive brand metricsModerated user forum on company website and increased activity on the site.

  • Director, Product Marketing

    • May 2009 - May 2010

    Product Marketing Director• Managed positioning of Grand Circle Travel brand in web, email and print promotions• Directed creative marketing team of writers, designers, email producers and account managers on content to drive brand performance• Developed strategy for positioning product line on the web and email by using both soft content and value messaging in order to drive traffic to the site, maximizing click-through rate and visitor’s time on site• Communicated marketing strategy to assure synergy with frontline sales force

• 

  Grand Circle Travel

  • United States
  • Leisure, Travel & Tourism
  • 700 & Above Employee

  • Consulting Director Product Development

    • Nov 2008 - Feb 2009

    Drove creation of ocean cruise product line within the organization to acheive $25,000,000 sales plan by working with various departments within the company both global and domestic to ensure deadlines and budget goals are met, Responsible for marketing plan to achieve sales and profit.

  • Director of Worldwide Business Operations

    • Jun 2007 - Oct 2008

    Directed and supported 19 international offices to achieve goals of $800 million sales and 98% client satisfaction. Increased profit through strict control on cost of goods. Implemented successful action plans to improve trip quality which increased customer renewal. Coached global staff through strategic and organizational change

  • Director, Product Marketing

    • Jan 2005 - May 2007

    Developed marketing strategy for management of inventory, reading and reacting to results. Positioned products in printed and electronic promotional media to achieve goal of $55 million in annual profit. Created and planned new worldwide itineraries for 10,000 passengers annually. Drove aggressive timelines to meet tactical sales deadlines. Managed and directed creative marketing team to achieve goals

• 

  National Leisure Group

  • Customer Service Supervisor

    • Sep 1993 - May 1997

    Resolved client’s problems, complaints and emergency travel situations. Supervised and evaluated performance of travel sales staff.