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Cyndi Erp-long is a seasoned event management professional with extensive experience in trade shows, marketing communications, and strategic planning. She has held various roles, including Manager, Exhibits and Events at 3M and Manager, Marketing Projects at Acelity. Cyndi has a Master of Business Administration from Our Lady of the Lake University and a Bachelor of Arts in Management & Marketing from Texas Lutheran College. She is certified by San Antonio Women in Business for Good.

Credentials

  • San Antonio Women in Business for Good
    Grapevine
    Jul, 2022
    - May, 2026

Experience

  • Solventum
    • San Antonio, Texas Metropolitan Area
    • Manager, Exhibits and Events
      • Apr 2024 - Present
      • San Antonio, Texas Metropolitan Area

      3M Health Care is now Solventum!

    • United States
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • San Antonio Site Manager, 3Mgives
      • Jan 2021 - Present

      At 3M, we invest in communities to help them thrive. From safe housing and food security to youth development programs and diverse arts opportunities, these building blocks are the foundation of vibrant and equitable communities.As hometown needs vary greatly from place to place, we partner with local organizations that know the needs of their communities best. Along with the focus on our headquarters location of St. Paul, MN, we work with over 70 communities across the U.S.

    • Tradeshow Manager
      • Feb 2021 - Apr 2024

      Lead the tradeshow teams of the Health Care Business Group for the US and Canada, including:* Medical Solutions Division* Oral Care Division* Health Information Systems Division* Food Safety Division* Separation & Purification Sciences Division

    • Tradeshow Supervisor
      • Jan 2020 - Feb 2021

      Leads vision and execution of US- and Canada-based tradeshows and conventions to promote 3M Medical Solutions solutions. Works cross-functionally with key stakeholders to create best-in-class experience at related industry events.• Work closely with business units to lead the vision of promoting the 3M brand at tradeshows and conventions• Lead a team that coordinates and manages convention responsibilities• Overall budget management by convention/show/event including reconciliation of invoices and payments• Ensures all events are consistent with Compliance guidance, thus ensuring marketing’s support of compliant and ethical interactions with HCPs• Works with appropriate marketing & other department representatives to develop internal processes• Onsite supervision; ensures convention operates smoothly and manage escalations• Acts as project manager to liaison with business units to drive efficiencies and achieve cohesion at educational conferences in the US and Canada• Regular business reporting of progress to success metrics established for events within assigned book of business. Serve as the point of contact for troubleshooting and escalations about performance• Responsible for coaching and leading four direct reports

  • Acelity
    • United States
    • Manager, Marketing Projects
      • Sep 2018 - Dec 2019
      • United States

      Leads vision, coordination and execution of Americas-based tradeshows and conventions to promote KCI brands. Works cross-functionally with key stakeholders to create best-in-class experience at related industry events. • Work closely with business units to lead the vision of promoting KCI brand at tradeshows and conventions• Lead a team that coordinates and manages convention responsibilities • Overall budget management by convention/show/event including reconciliation of invoices and payments• Leads coordinating logistics for the larger shows KCI participates in, working with the team to delegate appropriate tasks• Ensures all events are consistent with Compliance guidance, thus ensuring marketing’s support of compliant and ethical interactions with HCPs• Works with appropriate marketing & other department representatives to develop internal processes• Inspires and assisst with creation and execution of promotional/sponsorship opportunities• Onsite supervision; ensures convention operates smoothly and manage escalations• Acts as program manager to liaison with business units to drive efficiencies and achieve cohesion at educational conferences in the Americas (US, Latin America and Canada)• Responsible for creating a vendor scorecard and assess performance to determine return on investment (ROI) and communicate internally • Regular business reporting of progress to success metrics established for events within assigned book of business. Serve as the point of contact for troubleshooting and escalations about performance • Develops various summary reports to share with rest of organization include senior members; convention summaries, convention budget summaries etc.• Oversees the management of online marketing collateral platform• Responsible for coaching and leading 3 direct reports

  • Goodwill Industries of San Antonio
    • San Antonio, Texas Area
    • Director, Community Engagement
      • Mar 2013 - Mar 2016
      • San Antonio, Texas Area

      Establishes, cultivates and stewards Goodwill Industries relationships in the communityLeads the organization's community relations efforts to include development and the expansion of key business alliances. United Way Employee Campaign Manager for 1100 employees at 32 different unitsEvent Planning, including Grand Opening celebrations.Supports the organization in its mission to help change lives through the power of work

    • Owner
      • Sep 2009 - Mar 2013

      Utilizing my extensive knowledge and experience in the marketing and tradeshow environment, continue working in multiple capacities throughout the industry, assisting a multitude of companies reenergize their product lines and marketing campaigns. Work autonomously and within teams, with the unique combination of supreme attention to detail and the ability to see the big picture. Communicate effectively at all levels.

    • Sr Mgr, Exhibits & Events
      • Jun 1997 - Sep 2009

      • Developed, organized and executed convention strategy for more than 50 shows annually with a total department budget of more than $2 million. • Developed strategies to execute marketing plan to doctors, nurses and other health care professionals.• Worked with external vendors to design custom modular properties to accommodate space from 100 to 2500 sf.• Managed a staff of three employees.• Primary responsibility for World Union of Wound Healing Societies (WUWHS), an international wound care show occurring every four years.• Leverage strong relationships with internal customers to drive strategic intent in alignment with corporate goals and objectives.• Developed and executed convention lead generation campaigns.• Served on numerous Exhibitor Advisory Committees, helping to influence associations to make exhibitor-friendly changes, thus achieving bottom-line savings and increased revenues.• Developed and maintained close relationships with outside vendors to manage expectations and cost savings for the company.• Developed and maintained close relationships with key customers to ensure our messaging was on target for the myriad audiences to which we marketed.• Researched new shows to achieve more reach for new products and indications.• Planned and executed National Sales Meetings for more than 1200 sales professionals with an annual budget of more than $3 million.• Developed communications channels to effectively impart information to key stakeholders.

    • Staffing Manager
      • Jul 1996 - May 1997

      Responsible for recruiting and developing temporary employees for placement in accounting jobs. Developed client base of companies in need of temporary or permanent staffing. Responsible for matching and placing candidates in jobs and checking on their progress.

    • Sales Manager
      • Jun 1994 - Jun 1996

      Responsible for sales and solicitation of business for hotel. Selected prospective customers for hotel services and called on prospects to solicit business, outline available hotel facilities and services offered, and quote prices. Ensured profitability of property by negotiating rates and prices for other services. Worked with customer and hotel department heads to plan function details, such as space requirements, publicity, time schedule, food services, and decorations.

    • Account Executive
      • Jul 1991 - Jun 1994

      Responsible for citywide and single hotel bookings within the city of San Antonio. Made cold calls and called on prior and existing customers, including corporate and association clients. Primary responsibility for the Chicago association market. Participated in and led cross-hotel teams to develop sales strategies for attracting citywide conventions.

    • Sales Manager
      • Mar 1990 - Apr 1991

    • Exhibits Manager
      • May 1986 - Mar 1990

Education

  • Our Lady of the Lake University
    Master of Business Administration
  • Texas Lutheran College
    Bachelor of Arts, Management & Marketing

Suggested Services

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Industry Focus. “Event Services”

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