Experience

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  Darlington Marketing

  • President And Founder

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  Darlington Marketing | Restaurant Marketing | Franchise Development | Local Market Growth Strategies

  • Greater San Diego Area

  • President and Founder

    • Jul 2011 - Present
    • Greater San Diego Area

    Provide strategic and tactical guidance for both restaurant & hospitality industry companies to develop marketing foundations for future growth, with tools such as loyalty programs, websites, online transactional tools, social media channels & local store initiatives. In addition to providing strategic plans for these companies, Darlington Marketing acts as an "in-house" Marketing Director to ensure implementation & measurement of these programs. Current clients include both independent restaurants & multi-unit chains in the fast casual, casual dining, fine dIning & bar/nightclub categories.Visit us at www.darlingtonco.com.

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  MiraCosta College

  • Oceanside, California, United States

  • Adjunct Professor

    • Aug 2016 - Present
    • Oceanside, California, United States

    Teach Business courses at Mira Costa Community College. Topics include business communications, marketing, retail management, leadership skills, public speaking and writing.

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  Catalina Restaurant Group

  • Senior Director, Marketing

    • 2008 - Jul 2011

    Managed all media & marketing, including creation of interactive marketing programs & social media strategy for 200+ unit restaurant company.

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  Islands Restaurants LP

  • Director Marketing

    • 2005 - 2008

    As Islands’ first-ever Marketing Director, launched a marketing strategy for the company that continues to be in place today. Created a website, implemented online ordering, developed new branding materials for the company and instituted a turnkey local store marketing program for all 60 units.

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  Amtrak

  • Assistant VP, Sales and Marketing

    • 1995 - 2004

    Instrumental in the introduction and marketing of the new rail service throughout the country. Led a branding team that launched two West Coast services, the Pacific Surfliner & the Amtrak Cascades. Managed advertising agencies and vendors nationwide as well as $20 million+ media budgets. Developed public-private partnerships and led marketing and sales departments. Served on the Board of Directors for the California Travel Industry Association and was appointed by Governor Davis to the California Tourism and Travel Commission’s Marketing Committee.