Experience

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  MediaCom

  • Greater New York City Area

  • Senior Partner, Team Integration and Innovation Director, Executive Director

    • Jan 2019 - Present
    • Greater New York City Area

    * Most recently serving as lead on the Mars Food Shopper team having previously worked with the shopper team in various "fix-it" capacities including acting head of Mars Shopper team. Evolved 2023 shopper plans leaning into MMM, ROAS and IROAS learnings. Consulted with Clients on JBP's with Major RTMG's. Strong relationships with all major RTMG's. Developed a highly praised IROAS analysis that has led to significant improvement in incrementality.* Mars Media Operations team: Helped resolve $20MM+ of vendor and client billing issues to close out 2022 books. Onboarded and transitioned 50+ person investment team after global consolidation. Revised MSA's and scopes to better reflect changing account needs. Established quality controls for monthly reporting* Recruited to fix and stabilize client relationship on Citizen Bank account resulting in Vantage score improving from 7.0-9.0 within 6 months.* Drove record sales for No7 Skincare with successful launches for their serum brand, shifted plans from a mass reach to a mass personalized approach in 2020Maternity fill-in for Managing director on AARP during covid crisis, maintaining budgets and key relationships

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  Media Allegory (formerly Media Assembly and TargetCast TCM)

  • Greater New York City Area

  • SVP Group Director, Integrated Communications

    • 2010 - 2018
    • Greater New York City Area

    Recruited to lead strategic media and marketing direction and manage team of 10+ fully integrated media strategists. Team plans and buys, $30MM+ of digital media including display, video, mobile, programmatic and social. Clients: AMC TV, BBC America, Riviana Foods, A24 Movie Studio, Fisher Investments, New York Life Insurance, Lockheed Martin, Edmunds.com, Belfor, GSN, New Business Drove record growth and huge fan engagement for AMC TV to became a top tier network• The Walking Dead seasons 2-8 are the highest rated cable dramas with most active fan base ever• 2015 Assembly Award winner for Research/Consumer insights for using programmatic learnings to refine target and identify a potential audience for Into the Badlands• Phenomenal ratings growth and social media success for Mad Men and Breaking Bad• 2011 OMMA Award winner for The Killing, Integrated Online Campaign• Pitch captain on several new business opportunities including successful wins of AMC TV and A24  2015 Assembly award winner for A24- Ex Machina Integrated communications plan 2017 converted Fisher Investments from a test program in 2012 to a national TV account Transitioned Riviana Foods from a “TV first” advertiser to a “Digital First” advertiser

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  Optimedia

  • Greater New York City Area

  • SVP Group Director, Strategic Communications

    • 2004 - 2009
    • Greater New York City Area

    Provided strategic media direction on fast growing $200 MM + mass beauty brand utilizing all media typesClients: Garnier: Fructis, Nutrisse, Nutritioniste, and Lancôme Significant partnerships with L’Oréal client marketing team, Zenith broadcast buying teams and Moxie digital team particularly in the area of digital media and integrated programs • American Idol, Project Runway, CMT Music Awards, Nuesta Belleza Latina Successfully launched new beauty product lines including Garnier facial skincare and Herbashine hair color  2008 Grand prize winner of Zenith Optimedia US annual ROI Excellence Award for Garnier Eye-roller Guided strategic media direction for Lancôme’s Prestige Cosmetic and Fragrance Brand• Team received Optimedia North America’s 2004 Media Excellence Award for new campaign launch Account Lead for New Business pitch including $200MM+ Macy’s Pitch

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  OMD

  • SVP Print Director

    • 2002 - 2003

    Merged decentralized print buying operations of 30+ existing accounts, $800MM+ billings into strong and marketable centralized unit. Established systems, procedures and best practices for new unit that operated 10% more efficiently than previous decentralized approach. Clients included J&J, Visa, FedEx, GE, Absolut, JC Penney, Dell, Wrigley, State Farm, Nissan Pitched and won $250MM of new business from J&J without formal review. Exceeded all KPI’s in year 1 Gained valuable DTC and OTC Pharma Experience

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  BBDO

  • Greater New York City Area

  • SVP Group Media Director (previosuly Associate Media Director, Media Supervisor and Media planner)

    • 1989 - 2002
    • Greater New York City Area

    Led strategic media plan development and management of accounts for multiple clients and brands with annual budgets in excess of $150MM. Wrote and presented media plans and agency points of view for top management at clients. Developed tests for new products and promotions working closely with other client partners on integrated plans. Analyzed results and implemented findings from client research including MMA and Millward Brown. Coordinated print activity for all BBDO NY accounts. Managed and trained a staff of 14.Clients included M&M/Mars, Lenscrafters, Dell , HBO, Armstrong Floors, Thomasville Furniture, Bayer, Unilever, FedEx, Hyatt Hotels, GE, DuPont Stainmaster Carpets Launched campaigns for multiple new products and promotions m&M's doubled in size, Snickers received Grand Effie in 1996  Placed on Cannes Media Lion Short list in both 2000 & 2001 for Multimedia M&M’s campaigns Managed accounts in crisis by recommending strategic solutions and developing client trust; Hyatt Hotels, HBO and Lenscrafters Successfully repositioned Bayer Aspirin as a heart prevention drug, stemming years of sales decline Launched the “It’s not TV, It’s HBO” campaign, positioning HBO as a unique and trendy cable network

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  Grey Advertising

  • Media Planner

    • 1985 - 1989

    Clients included Procter and Gamble, Warner Bros Movies, Maalox