Okay, let’s tackle this. So Cybil has 8 years of experience in digital marketing, which is a competitive field. The average salary for a digital marketing specialist in San Francisco is around $100,000 per year, according to Glassdoor. However, this doesn’t necessarily translate to hourly rates. Considering her experience and skills, I’d estimate her hourly rate to be around $60–$80 per hour. However, given the high cost of living in San Francisco, I’d adjust this rate upwards to $120 per hour, which is a reasonable estimate for a skilled digital marketing specialist in this location.