Experience

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  Impressive

  • Australia
  • Advertising Services
  • 1 - 100 Employee

  • Senior SEO specialist

    • Mar 2024 - Present

    • Developing and managing strategies for over 30 clients, including onboarding new SEO clients with customised 6-12 month plans that cover keyword research, technical audits, competitor analysis, site architecture evaluations, content briefs, and link-building outreach.• Leading and training an SEO team of 3 specialists, with a track record of building offshore teams.• Worked closely with stakeholders to ensure smooth project execution by clearly defining SEO requirements and managing client expectations.• Profound expertise in SEO tools such as Screaming Frog, Ahrefs, SEMRush, Google Analytics (GA), and Google Search Console (GSC).• Performed in-depth SEO technical assessments, including site speed optimisation, mobile-friendliness checks, structured data implementation, and crawl error resolution.• Proficient in all popular CMS platforms such as WordPress and Shopify.• Experienced in SEO migration projects.

  • SEO Specialist

    • Aug 2022 - Mar 2024

  • Digital Currency Content Manager

    • Feb 2022 - Aug 2022

    This role is highly specialised, focusing specifically on our FinTech (Cryptocurrency) clients. I am responsible for the development of a high-traffic news site. My role here is a full stack marketer working with the SEO, Social Media, Paid Media, Email, and Content team. My tasks include but are not limited to:- Strategic planning as well as onshore and offshore team management.- Community development on social media (Twitter, Telegram, Facebook Group and Instagram)- Ensuring consistent and timely content, briefing, writing, measuring and optimising performance, improving site.- Setting up automated email campaigns- Weekly & monthly SEO audit and implementation.- Partnership development with KOLs, crypto projects, capital ventures and other communities.

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  Homeware Crafts

  • Nguyen Tuan Street, Vietnam

  • Digital Marketing Manager (Global Market)

    • Dec 2017 - Nov 2021
    • Nguyen Tuan Street, Vietnam

    Marketing:- Promote the handicraft products to B2B buyers to more than 100 countries worldwide by SEO, PPC and Social media.- Leverage company trust and new product designs on B2B marketplace such as Alibaba (Gold Suppliers, amt. of inquiries 2 times higher than industry average), GlobalSource.- Develop marketing automation system (Active Campain/Mautic) to acquire, nurture and convert leads.- Work closely with sales team to maximize conversion rate.

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  RealLink International

  • 115/202 Jells Rd, Wheelers Hill VIC 3150

  • Digital Marketing Specialist

    • Jan 2018 - Jun 2019
    • 115/202 Jells Rd, Wheelers Hill VIC 3150

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  Foxconn

  • Hanoi

  • Marketing Manager (Ecommerce)

    • Aug 2015 - Jan 2017
    • Hanoi

    Role:- Raise sale on website Flnet.com.vn by deploying strategy & creative execution plan under communication KPI, sale KPI.- Cowork & lead other team like: IT, product, Logistic to build up policy, system and deploy promotion campaign.- Overcome the complex of process, management and benefit conflicts among many departments to propose effective solutions.Achievement:- Successful execute 5 promotion campaigns to 20,000 customers who are worker in factory via integrated campaign (OOH, digital).- Built up installment model without cash payment.

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  NBN Media

  • Ho Chi Minh

  • Digital Marketing Team Leader

    • Jan 2015 - Dec 2015
    • Ho Chi Minh

    Role:- Propose digital plan, pitching & take charge of digital execution in integrated campaign for pharmaceutical clients: Mundipharman, Sanofi, Imexpharm, etc.- Manage KPIs (Seeding, run Facebook Ads,...) for 3 fanpages: Suc Khoe Gia Dinh, Kham Pha The Gioi, Hanh Trinh 4 Mua Yeu ThuongAchievement:- Developed internal mobile app for company, webgame & desktop app for Essentiale Forte Brand (Sanofi).- Successful develope website for Betadine (viemhong.com.vn), Bachkhoasuckhoe.vn and get recommendation from client for 2 news website projects.Each of 3 fanpages above got about 3000 - 10,000 new organic pagelikes with high engagement rate (10-30%).

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  Mirum Agency

  • Ho Chi Minh

  • Social Media Execitive

    • 2014 - 2015
    • Ho Chi Minh

    Role:- Manage social media channel of 3 biggest account of PepsiCo: Pepsi (Live For Now campaign), Mountain Dew (Action Movie Campaign), Sting.- Social media management for Japanese Brands such as Campus, Calpis Achievement:- Facebook Campus and Calpis got the organic fan & engagement growth at 15% permonth.- Viral clip of Mountain Dew (act by FapTV) got nearly 3,500,000 views in just 2 months (Now 6.1 million views – most successful clip of FapTV up to now).