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Crystal Heavers is a seasoned brand strategist and visual designer with expertise in aviation companies and organizations. She has 7 years of experience as a Marketing Communications & Brand Strategist at NunodMedia, where she developed a complete brand system and guidelines, and led creative work-flow of all marketing communications projects. She also worked at Port of Oakland, ACI Jet, and has a Bachelor's degree in Communications from University of Colorado Boulder.

Credentials

  • Level II Certified Sommelier (Court of Master Sommeliers)
    -
    Sep, 2015
    - Jun, 2026
  • FAA Licensed Dispatcher
    Federal Aviation Administration
    Nov, 2008
    - Jun, 2026

Experience

  • Self Employed
    • San Francisco Bay Area
    • Marketing Communications & Brand Strategist
      • Oct 2016 - Present
      • San Francisco Bay Area

      Strategic and creative brand strategist and visual designer with a focus on aviation companies and organizations.

  • Port of Oakland
    • Oakland, California
    • Aviation Marketing and Communications
      • May 2017 - Dec 2017
      • Oakland, California

      • Implemented marketing and promotional strategies to develop and sustain support for airport projects and funding.•Maintained locally based airline and travel industry and corporate travel contacts to develop a support network for airport business activities and programs, including cooperative e...

    • United States
    • Airlines and Aviation
    • 200 - 300 Employee
    • Director of Marketing and Communications
      • Feb 2009 - Sep 2016

      ACI Jet is a global private aviation company providing world-class corporate aircraft management, charter, maintenance, and ground support services. Recognized as a leader in service, safety, and flight support, ACI Jet is committed to exceeding client expectations by providing unparalleled private aviation experiences.Complete role covered a combination of marketing communications, brand management, and design.• Spearheaded re-branding initiative and crafted new identity that simplified and elevated the company’s image both externally and internally.• Orchestrated regular meetings with cross-functional team members, including the ACI Jet Executive team, Investors, Maintenance, Accounting, Human Resources, and Flight Operations to set marketing initiatives. Drove the translation of these plans into original creative content and collateral that was consistent with the ACI Jet brand and vision.• Created a consistent user experience by developing a complete brand system and guidelines including deliverables for the web, email, print, and environmental graphics using Adobe Creative Suite tools.•Formulated & responsible for the vision, strategy, design, and development of the public-facing acijet.com website which saw nearly a 30% increase in traffic after deployment.• Lead creative work-flow of all marketing communications projects, from print campaigns and brand collateral to interactive sites, banners and email campaigns.• Lead creative development and direction of all advertising and marketing initiatives. Sourced and managed contracted copywriters, photographers, and videographers, when required.• Authored company press releases & communicated key brand information to local, national, and industry media outlets.• Planned, organized, and participated in brand events and trade shows.• Managed multiple projects while effectively managing time-lines and expectations, with little to no oversight.

    • Client Relations & Private Jet Charter Sales
      • Sep 2005 - Feb 2009

      Role covered a mixture of client relations, private jet charter sales, concierge, and aircraft dispatcher responsibilities.•Specialized in delivering exceptional customer service and maintaining relationships with new and exciting clients; high net worth individuals, corporations, and travel agents.•Built strong relationships with aircraft owners and direct clients while accommodating trip support needs and fielding questions related to aircraft operations, performance, and maintenance.•Acted as a liaison between the Client, Executive team, and Crew.•Successfully closed private jet charter sales, meeting or exceeding monthly department sales quotas.•Coordinated complicated, daily, high-volume aviation operations.•Built relationships with crew members, FBO personnel, and third party vendors•Assisted with the development of systems and procedures to ensure a high level of customersatisfaction and retention.•Responsible for day-to-day operations including incoming aircraft charter requests via email and high volume incoming calls.• Organized hotel, air, and ground transportation arrangements and communicated with numerous vendors including caterers and FBOs.

    • Customer Service Manager
      • Dec 2004 - Sep 2005

      Role consisted of customer service and concierge responsibilities for private jet center operations• Directly responsible for training, scheduling, and managing customer service representatives.• Ensured ACI Jet clients received exceptional service, and strived to exceed client expectations.• Maintained close, productive, and beneficial relationships with vendors.

Education

  • 1996 - 2001
    University of Colorado Boulder

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Aviation and Aerospace”

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