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Bio

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Cristina Lanao-Rossel is a seasoned business development expert with 20+ years of experience in marketing strategy, business planning, and comprehensive planning. She has a strong background in hospitality and interior design, with expertise in proposal writing, contract negotiation, and submittals. Cristina has held leadership positions at various companies, including Director of Business Development at OBM International and President at The BDC Group.

Experience

  • Just Coco USA LLC
    • Miami, Florida
    • Partner
      • Aug 2013 - Present
      • Miami, Florida

      . Marketing strategy for positioning of the brand in the USA. Development of the distribution network in the USA. Management of growing distribution network

  • The BDC Group
    • Miami/Fort Lauderdale Area
    • President
      • Nov 2012 - Present
      • Miami/Fort Lauderdale Area

      Our name says it all - Business Development Consulting. We are in the business of growing your business. From attaining and retaining clients to full-spectrum marketing services, we can help you compete in the global marketplace.Worked with Burba Hotel Network in orchestrating the participation of the Caribbean investment promotion agencies (IPA's) in CHRIS conference and the Latin American IPA's in HOLA conference. Also worked with the IPA's in bringing projects in early stages of development for showcasing in "Meet the Opportunity" sessions.Doing marketing/business development consulting with a Brazilian group in the importation of Brazilian products and distribution in the United States, Latin America and the Caribbean.

    • Director of Business Development
      • Feb 2009 - Oct 2012

      Traveled extensively identifying business opportunities, establishing and maintaining business relationships with key stakeholders worldwide, turning opportunities into proposals, and assisting in turning proposals into work. Developed business plans that included marketing strategies; maintained extensive knowledge of current market conditions. Member of the advisory boards for international hotel investment conferences, including CHICOS and CHRIS in the Caribbean, SAHIC in South America and HOLA for Latin America.

    • Director of Marketing/Business Development
      • Nov 1998 - Jan 2009

Education

  • Florida International University
  • Universidad de Los Andes

Suggested Services

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Industry Focus. “Business Development.”

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