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Cristina Grimaldi Conca Ms Pt, Prpc, Cscs, Ceas is a seasoned healthcare professional with 15+ years of experience in customer service, leadership, research, physical therapy, and marketing. She has held various roles, including Co-Owner at Conca Sport and Fitness, Women's Health Clinical Specialist at Baystate Health, and Physical Therapy Supervisor at Cooley Dickinson Hospital. Cristina has also worked as a Rehabilitation Care - Women's Health Program Lead Clinical Specialist, Outpatient Physical Therapist, and Marketing Lead at Baystate Health. She holds a Master of Science in Physical Therapy from the University of Rhode Island and is certified as a Licensed Physical Therapist and Strength and Conditioning Specialist.

Credentials

  • Advance Clinical Training in Women's Health and Pelvic Floor Dysfunction
    Herman and Wallace Pelvic Rehabilitation Institue
  • Licensed Physical Therapist
    Board of Allied Health Professions, State of Massachusetts
  • Strength and Conditioning Specialist
    -

Experience

  • Conca Sport and Fitness
    • West Springfield, MA
    • Co-Owner
      • 2009 - Present
      • West Springfield, MA
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Women's Health Clinical Specialist
      • 2014 - Present

      Rehabilitation Care - Women’s Health Program. Lead Clinical Specialist developing this innovative program across health system departments involving equipment needs, vendor research, continuing education requirements, competency revisions, facility planning, referral processes, documentation standards, medical professional education/ communication standards and ultimately patient scheduling. Mentoring additional therapists to be able to offer expanded scheduling options and to position ourselves for program growth.

    • Outpatient Physical Therapist - Clinical Specialist Level III
      • Sep 2010 - Present

    • Marketing Lead
      • 2010 - 2014

      Working under the direction of the Department Manager and Supervisors, and often in conjunction with our Medical Director, to systematically reach out to referral sources to increase volumes at each of our clinics and improve the efficiency of the referral process, as well as, communicating continuity of care across our Rehabilitation Care continuum.

    • Physical Theraphy Supervisor
      • May 2007 - Sep 2009
      • Northampton, MA

      Supervised inpatient/outpatient/satellite teams of forty plus physical therapists and assistants for a model community hospital. Provide 50% administrative / 50% direct patient care in multiple venues of rehabilitation. Completed six month the Dartmouth-Hitchcock Microsystem Management training P...

    • Rehab Supervisor
      • 2006 - 2007
      • Farmington, CT

      Provided all case management functions for a team of home health physical, occupational and speech therapists, including therapy utilization, clinical record review and care plan development. Conducted employee orientation, training and performance reviews to assure quality health care delivery a...

    • United States
    • Hospitals and Health Care
    • 500 - 600 Employee
    • Outpatient Orthopedic & Women's Health Therapist and Marketing Clinician
      • 2000 - 2006

      Served as the outpatient rehabilitation clinical marketing specialist to maintain and improve referral relationships and community education services, as well as, to establish a culture of therapy excellence within our health system. Worked closely with our Director to foster healthy growth and capture market share in a competitive environment through new program implementation and current programming revision. Focus of clinical skills centered around orthopedic, sports, and women’s health issues of incontinence and pelvic floor dysfunction. Surpassed productivity goals of 85% while maintaining patient satisfaction scores at 98.6% or greater..

    • Team Supervisor - Outpatient Rehabilitation Center - Madison Satellite Clinic
      • 2000 - 2006

      Directed a physical therapy team and front office staff for a satellite clinic in a heavily industrialized community. Focused care on worker’s compensation injuries, musculoskeletal spinal injuries and orthopedic/surgical rehabilitation. Served as a volunteer member on the clinic’s JACHO survey readiness team, internal documentation auditing committee, Pain Clinic task force, Medicare Reform task force and Managed Care Service Protocol task force.

    • Outpatient Orthopedic Satellite Clinic Manager
      • 1999 - 2000
      • Mebane, NC
    • Outpatient Orthopedic Physical Therapist
      • 1997 - 1999
      • Danville, Virginia Area
  • Halifax Regional
    • South Boston, VA
    • Staff Physical Therapist - Inpatient & Outpatient
      • 1995 - 1997
      • South Boston, VA

Education

  • 1987 - 1991
    College of the Holy Cross
  • 1992 - 1995
    University of Rhode Island
  • College of the Holy Cross

Suggested Services

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Industry Focus. “Health, Wellness and Fitness”

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