Experience

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  FCB/FRST

  • Montreal, Quebec, Canada

  • Digital Content Production Manager

    • Jul 2016 - Present
    • Montreal, Quebec, Canada

    • Provided strategic guidance to clients on marketing, advertising, and sales promotion strategies, driving impactful campaigns and achieving business objectives.• Developed and executed digital marketing campaigns, leveraging innovative tactics to effectively engage target audiences and maximize brand visibility.• Efficiently planned and managed production schedules for various media formats, ensuring timely and high-quality deliverables.• Effectively prepared and controlled budgets, optimized resource allocation, and achieved a cost reduction, resulting in significant cost efficiencies.

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  FiReSPORTS

  • Montreal, Quebec, Canada

  • Senior Digital Content Producer

    • Jan 2020 - Dec 2022
    • Montreal, Quebec, Canada

    • Seamlessly collaborated with partners and colleagues in a dynamic, multinational team.• Spearheaded the conceptualization, planning, and flawless execution of high-profile events, guaranteeing an immersive viewer experience while optimizing brand exposure and audience engagement.• Proficiently managed logistical arrangements, spanning technical setups to talent coordination, and enhanced viewer interactivity, resulting in a 40% reduction in event setup time and a 15% increase in attendee engagement.• Cultivated strategic partnerships with industry stakeholders, skillfully negotiated contracts, and innovative initiatives.

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  Wygers Esports Developments SA

  • Colombia

  • Operations Manager Colombia

    • May 2020 - Apr 2021
    • Colombia

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  Geometry Global Colombia

  • Bogotá, Bogotá D.C., Colombia

  • Marketing Account Executive

    • Jul 2014 - Jun 2015
    • Bogotá, Bogotá D.C., Colombia

    • Strategically planned and executed marketing plans across LATAM and the U.S, delivering impactful results for clients.• Collaborated with cross-functional team members to design visually appealing logos and media content that effectively represented clients' brands.• Developed comprehensive advertising strategies for clients' weekly tabloids, optimizing brand visibility and customer engagement.

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  FCB&FiRe

  • Bogotá, Bogotá D.C., Colombia

  • Marketing Account Executive

    • Mar 2013 - Feb 2014
    • Bogotá, Bogotá D.C., Colombia

    • Led the strategic planning and execution of vibrant digital marketing and event activations.• Crafted compelling and innovative headlines for renowned brands.• Produced and maintained detailed weekly reports, client presentations, providing crucial insights into the progress of advertising campaigns.• Fostered strategic partnerships with key suppliers to improve campaign development.

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  Profesional independiente

  • Bogotá, Capital District, Colombia

  • Marketing Event Coordinator

    • Oct 2007 - Jan 2013
    • Bogotá, Capital District, Colombia