Experience

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  Harvard University

  • Director For Strategic Initiatives & Communication

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  Harvard University Dining Services

  • Director for Strategic Initiatives & Communication

    • Sep 2013 - Present

    • Member of the senior leadership team advancing the department’s Strategic Vision; identifying, managing and executing short and long-term priorities; and driving overall initiatives at HUDS and within Campus Services• Oversees and coordinates employee engagement efforts, including recruitment, onboarding development and execution, compliance and career-development training, and team-building and community special events• Serves on multiple cross-organizational committees or working groups, including the University’s Information Officers team, and the Campus Services Equity, Diversity, Inclusion and Belonging Committee• Creates effective relationships and partnerships across the University, including at all school, Central Administration and Campus Services• Leads all communication efforts, from message development through delivery, to internal audiences, key campus partners, and Harvard students, faculty and staff; including writing annual learnings and sustainability reports, marketing for programs and services, market research and surveys, social media, web integration, public and media relations, advertising and branding• Participates in budgeting and financial performance analysis• Manages department-wide projects to address urgent or long-range needs, including new business acquisitions, staff training and development, event planning and execution, and technology implementation such as software systems or website development• Identifies and monitors key performance metrics such as student satisfaction or employment vacancies and collaborates with colleagues to determine strategic measures to address areas targeted for improvement• Audits organizational systems, such as hiring protocols, invoice processing, and business continuity planning, and crafts consensus and action plans to create better campus experiences for the Harvard community and its guests

  • Dir. for Marketing & Communications

    • Aug 2006 - Sep 2013

    Lead all aspects of marketing and communications for an integral Harvard department with service for more than 5 million customers a year.• Develop and implement the strategic marketing and communications plan for a multi-service department. • Serve on the senior management team of key administrators to develop and guide strategy for the department• Manage team of graphic designers and student interns• Coordinate and participate in writing, editing and design for all marketing materials including brochures, press releases, menus, blogs, web sites, staff newsletters, surveys, and requests for proposal• Coordinate media coverage of department and University events• Conduct, tabulate, evaluate and coordinate response to customer and employee market research• Write speeches and develop presentations for Executive Director and key administrators• Develop and manage proprietary brands, and guide integration of corporate brands • Bid and manage major communication projects such as web re-design• Manage direct mail functions for key constituencies• Develop and coordinate department-wide initiatives such as the employee recognition program and staff workshops• Monitor budgets and spending, and develop relationships with key vendors• Design logos and promotional programs• Take event photographs and manage professional photo shoots• Stage customer- and staff-centered special events• Present at professional conferences and meetings

  • Assistant Director for Marketing

    • Jul 2004 - Aug 2006

  • Publications and Communications Coordinator

    • Apr 1998 - Jul 2004

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  Harvard University Extension School

  • Instructor

    • Sep 2000 - Jan 2004

    Co-instructor for a graduate-level course on strategic marketing and branding attended by international students pursuing an advanced communications certificate.Present materials using scholarly, case study and experiential learningPrepare lesson plans and syllabusAdvise students Review written assignments

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  Harvard School of Public Health

  • Marketing and Technology Coordinator

    • Jan 1995 - Apr 1998

    Create and implement marketing to promote continuing professional education programs.Conduct all activities for direct mail campaignsMonitor and track project budgetsConduct customer satisfaction surveys through personal, mail and on-line meansDevelop and maintain customer database and registration systemFound Center web site and email marketingCoordinate all aspects of distance learning activities for a national audience

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  Freelance Writer

  • Contributing Writer! Women in World History

    • Aug 1995 - Sep 1997

    Research, write and edit biographical sketches for an encyclopedia of international women of historical importance, with emphasis on authors. Published in 2000 by Gale Publishers.

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  Self-employed

  • Independent Marketing and Development Consultant

    • Sep 1993 - Dec 1994

    Write, design and produce brochures, letters, press releases and foundation proposals.