Experience

• 

  Stannah Canada Inc.

  • Canada
  • Medical Device
  • 1 - 100 Employee

  • General Manager & Head of Dealer Sales Stannah North America

    • Dec 2022 - Present

  • Branch Manager

    • Jan 2020 - Dec 2022

  • National Dealer Sales & Business Development Manager

    • Mar 2017 - Jan 2020

• 

  Imagine Communications

  • Toronto, Canada Area

  • Partner Marketing Manager & Business Development

    • Apr 2014 - Dec 2016
    • Toronto, Canada Area

• 

  Digital Rapids

  • Markham

  • Marketing Manager

    • Dec 2011 - Apr 2014
    • Markham

• 

  IBM

  • Channels Marketing Manager

    • Jan 2005 - May 2011

    Areas of expertise include project management, program management and channel enablement strategies. Lead the planning, production, and delivery of seller enablement. Responsible for development and implementation of business partner programs and managing business partner relationships. Effective with global teams and collaboration to define define key market segments and align channel activities against Go-to-Market and Routes-to-Market strategies. Developed strategies to penetrate the mid-market, drive pipeline, and identify opportunities while ensuring offerings, solutions, programs, and play content is current and available for the Channel sellers. Measuring the impact to the business, analysis of results, and refined strategies are other key responsibilities.

  • Interactive Marketing Manager and Sales Leader

    • Jan 2003 - Jan 2005

    Developed and executed ibm.com web sales plays, opportunity identification, and web merchandising strategy in support of North American Systems & Technology Group strategy. Developed Live Assistance web tools such as Request A Quote, Call Me Now and Live Chat. Oversaw the release of product offerings into target markets to ensure revenue and profit attainment. Drove increased web traffic, simplification and ease of use for clients, improved navigation of ibm.com portal, and standardization of web pages. Worked extensively with technical teams for programming requirements along with participating in testing to enable a ‘customer first’ web experience.

  • Systems And Technology Group Promotions and Offerings Manager

    • Jan 2001 - Jan 2003

    Responsible for defining overall strategy for the market segment based on thorough analysis of market and client needs resulting in differentiation and competitive advantage for IBM. Developed offering plans, routes to market, pricing, and prepared business cases for hardware sales initiatives and promotions. Drove assessment of overall launch readiness of marketing and sales actions to improve seller productivity and influence revenue targets. Drove alignment of sales and marketing efforts across all business units.

  • Marketing Strategist - Systems and Technology Group

    • Mar 1999 - Jan 2001

  • Call Centre Operations Manager

    • Apr 1996 - Mar 1999